Truth be told, we’re not that excited about American Apparel’s
availability in South Africa. It’s just another brand that provides a selection
of basics for men to stay treading on safe ground for longer with another
excuse added to their list.
ENOUGH ALREADY!
However, we will let you in on
the latest news, anyway. Superbalist.com, formally known as CitiMob.com, is the
exclusive online (and offline) retailer for the brand American Apparel, which
was founded by the Canadian entrepreneur Dov Charney in 1989.
It’s a brand that simply
epitomises the ‘American varsity dream’. Simple tees, basic hoodies, comfort
and cottons all the way. Think of high school and college jocks and their
cheerleader girl/friends: you’re talking American Apparel. This brand is
definitely one for our local jocks from institutions such as St. Lukes or St.
Johns etc where the boys are African originals with American accents and mentalities.
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