Have you ever
experienced that moment when you were breaking it down on the floor and all of
a sudden you either couldn’t get any further down or just couldn’t manoeuvre
back up because your jeans were just on some other tip? Yeah? Embarrassing
isn’t it. Well, Diesel has just the pair of jeans that could save your street
cred next time you decide to James Brown in the middle of the club.
#JoggJeans.
In a break-out
move from the ‘Successful Living’ brand, Diesel has created a pair of denims
called ‘Jogg Jeans’ which combine the awesome versatility and flexibility of
sweats with the stylish and hard-wearing yarn and dyes of denim; making this
pair a perfect hybrid of style, comfort and freedom to move.
In collaboration
with i-D and directed by Jacob Sutton, Diesel launches a promotional video to
showcase the Jogg Jeans’ possibilities: ‘A-Z
of Dance’. The production presents talents in pop culture today moving in
Jogg Jeans showing us why they’re making waves and why these jeans are the
future. The video includes moments from the Soul Step team who starred in Tick
Owen’s ground-breaking SS14 show; Nicole ‘The Pole’ Williams, star performer in
Rihanna’s ‘Pour It Up’ video; and even Atlanta’s Twerk Team finest, Mizz
Twerksum and Lascious.
Have you got the moves for #JoggJeans? Watch this video and decide if you can step it up:
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