Iconic Australian retailer
Witchery has collaborated with key fashion influencers to further cement the
brand’s positioning as an international style authority.
Witchery has invited two key South African
fashion influencers, Poppy Ntshongwana & Emma Jane Menteath, to join their Style
Collective, a network of Australian and international fashion insiders who
collaborate with the brand to share their personal take on key trends via the
‘W’ Edit, Witchery’s blog (witchery.com.au/blog) and their own highly engaged
social media platforms. The content will also be communicated across the
brand’s marketing and social media channels.
Extensive consumer
research undertaken by Witchery in 2012 came back with a clear message - the
Witchery woman wants to be inspired by fashion and wants to know how the “it”
girls wear it. Although the Style Collective concept may seem simple, it’s the
Style Collective’s insider knowledge that will really appeal to South African
women.
‘The Witchery woman adores
fashion and loves to put her spin on it to make a truly personal, stylish
statement. She wants us to provide daily inspiration to do so,’ says Linda
Levy, Witchery Managing Director.
‘She doesn’t just want the
dress, she wants to know how to wear it, where to wear it and what to wear it
with. The Style Collective will further champion our brand philosophy and
inspire our South African customers’.
Imbued
with the same quality, influence, and inspiration that seamlessly aligned with
the brand’s covetable designs, the Style Collective speaks to a worldwide
audience and keeps Witchery in a fashionable league of its own.
#womenswear is what happens when #menswear takes a break
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