Fabiani,
Fabiani – wherefore art thou Fabiani. I’ll tell you where, the newly revamped
Canal Walk store is located on the second level, shop no’651A UL. Fabiani maintains
its warm sophisticated welcome we’ve come to know over the years. Greeted by
Chivas and gorgeous hosts you feel the ambiance of what is a Gentleman’s fair.
The
wooden floors, furnishings and leather couches ground the shop, complementing
its identity for regal tailoring. The spark of reset lighting in product bins
and walls ignite this sharp modern presence. This successful bond between the traditional
and the contemporary, visually communicates Fabiani’s position as a leading
brand. Big retailers and small boutiques take note – Navigation around your
store is key for your consumer. Stepping about Fabiani’s floor is a breeze even
at full capacity as it was this very evening. Your eyes are greeted by crisply
displayed merchandise at each pace, mannequins above and at eye level adorned
with their season’s latest styles and colours, create this wonderland maze of
product shopping bliss.
As a
rose by any other name would smell as sweet is suggested by the floral motif
kissed on top left lapels of sales assistants and suites displayed, paired with
complementing pocket squares which draw your eye closer to the garment and your
hands reaching for your pocket. The theme of now and tradition continues when
playful socks are teamed with contrast black and with brogues. Their body
conscious suites and shirts exude sex appeal, reminding us to keep fit and look
the part for those summer nights out. Tip toeing about the store with of course
‘Happy Socks’ on display for happy feet.
Fabiani’s
effortless shorts, denims and golf-t’s allow any Joe to participate in the
seasons’ hottest trends. Having mentioned that ease, by now we all know blazers
polishes all looks, continue this by adding one of their fedoras. Whilst capturing
the festive mood of the night, you’ll find yourself amidst a healthy G-Star
selection. Well positioned it calls you to add something ‘Raw’ to your
wardrobe. Studded SLG’s, leather jackets & those famous Denims assure an
edge for your shopping cart.
A
tasteful variety of Mumm champing flowed for guests and customers alike as it’s
the season to be jolly. Pleasant professional staff on hand to escort you to their
carpeted dress rooms to fit, prep and style your every need. Meandering through
other photographers capturing their own opinions, bloggers blogging and fashion
enthusiasts oohing and “aahing” you’ll find what should’ve been obvious to me, Girlfriends,
wives, daughters grabbing pieces for the hearted men in their lives. This
brings to mind that the Fabiani brand is truly for all, the men draped in it
& the pass buyer admiring the statement. The customers themselves be (are) calling
cards for those who have yet to discover the brand and the femmes who’d
purchase it for their men
*To
break narration for a bit – I want those canvas quilted trainers with patent
trim, gosh those would upgrade any casual look*
The
event was enjoyed by all in attendance, the live band elevating the sense of
authenticity; and doth I protest too much…?
Go purchase at Fabiani for yourself.
& that’s what it’s all about…
Words by Kyle
Estevao Tokata
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