NOW your teen or kid sibling
can shop for style, in style. The Foschini Group has taken a leap and opened
South Africa’s first entirely tween-focused brand: SODA Bloc.
“SODA Bloc inspires tweens to
Be Youth: Be Fun, Be Different, Be Informed, Be The Future, Be Cool, and Be
Yourself. Created for older children but with their parents best interests at
heart, SODA Bloc collections are fashionable and fun loving, but relevant for
the age group,” says Alex Harris, Head of SODA Bloc.
The fashion brand is here to
kit out stylistas aged 9 to 16 with clothing, accessories and footwear. TFG
plans on opening 11 SODA Bloc stores nationwide by the end of 2015 with further
stores being opened in 2016 in South Africa and Africa. Stores currently open
include Tygervalley in Cape Town, Sandton City in Johannesburg and Hemingways
Mall in East London.
Make sure the tween in your
life is geared up by following the brand via Instagram (@SODABloc) or visit their website – www.sodabloc.co.za.
Join
the conversation: Twitter - @_renaissancemen | Instagram - @_renaissancemen | Facebook Page – Renaissance Men SA
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