Get into gear
with Hi-Tec this season. Hi-Tec expands their range into athleisure. In SS16,
the launch of Hi-Tec’s seasonal campaign, Comfortable Anywhere, brought about
some exciting changes for product ranges in 2017. Comfortable Anywhere
showcases the brand’s philosophy on the outdoors: The world outside is for
everyone to enjoy.
Comfort,
fashion and efficiency – are all core elements which embodies the new range.
This gym-to-office look blends versatility and cultures confidence which allows
for anyone to get outside and enjoy the real life in the city. Walking is without
a doubt, one of the best ways to take in the city, but comfort vs. style has
long been a conundrum for fashionable travellers.
Hi-Tec’s athleisure collection is affordable, stylish and durable footwear now
available in South Africa.
The Badwater
and Badwater Cozy ranges were uniquely designed to maximize comfort, using
technologies such as dual density midsoles and flex grooves to enhance the
natural motion of the foot. Another distinctive feature on all styles is the
use of ultra-breathable fabrics – that never compromise on style. Colour
palettes range bright\, eye-catching wine reds and corsair greens to neutral
charcoals.
These new styles
coexist with denim, minimalist active wear and allows for the fashion
conscience to style affordability.
Hi-Tec answers
the modern consumer’s need for practical footwear designs that apply ergonomic
functions with style and confortability. It’s footwear that accommodates the
unpredictable lifestyle of urban-goers and is craftsmanship that will keep the
wearer comfortable for a variety of urban activities.
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