Generally
speaking, I lost my flair for fashion weeks in South Africa a while ago. A good
three years ago to be honest. I think part-and-parcel of my dismay has been the
fact that we have a million platforms instead of two: one focusing on menswear
and one focusing on womenswear. Of course, we’re you’re someone without power,
finance, friends in government or a strong ally in your camp, your voice will
likely go unnoticed. Anyway, that’s a memoir for another day. Right now, I’d
like to share a few mildly over-rated comments on the recent Mercedes-Benz
Fashion Joburg 2017 which saw a number of designers showcase their concepts for
the coming Spring Summer 2017 seasons.
Before
I get into it, in no particular order of designer or day of their show; I
wasn’t there personally to view these collections, I’m working all this off
images. So chances are, some comments on fabrications might be misguided,
therefore I apologise upfront for that. Also, I was a little annoyed that
African Fashion International has budget to spend on flying “influencers” from
Joburg down to Cape Town for fashion week when they only report on what they
wore and who they hung out with, instead of reporting on the fashion on the
runway.
Again,
anyway, that is a topic for another post on another day. Right now: African
Fashion International with title sponsor, Mercedes-Benz, in what is whispered
to be their last headlining sponsor of this event, hosted a horde of fashion
people for the annual Mercedes-Benz Fashion Joburg 2017 spectacle. This time
around, the event found a new home in the Waterfall Park of the Mall Of Africa.
A grand venue for an event with plenty of grandeur. Between the 16th – 19th
August, designers such as Marianne Fassler, KLUK CGDT, David Tlale, Sheria
Ngowi, Quiteria & George, sent designer look after designer look down the
runway in a bid to steal hearts and attach themselves to people’s credit cards.
Did they succeed? Only their sales will know. But we’re not here for that.
As
opposed to the usually sublime critique of terrible collections, I’m going to
focus on the moments that made it down the runway and for good reason. Here and
there I might throw in a sigh of disappointment but not without backing it up.
So perhaps make some tea, put on some soothing background music and enjoy a
quick read of my moments from Mercedes-Benz Fashion Joburg 2017.
SCALO
By SELLO MEDUPE
SCALO
produced an overall beautiful collection. True to form, the womenswear was red
carpet ready and had enough glitz and glamour to water any lady’s eyes and as
for the menswear, not quite there yet, but definitely worth noting. What worked
for the offering were two aspects: fabric choice and details. Lightweight and
breathable, the fabric choices also look polished and opulent, allowing the
wearing to stay cool while look expensive. The devil in the details included
the panelling in the tailored jackets. The play on two different colours adds
to the shape and design styling, making it a bit more interesting than a
standard jacket.
I was also particularly attracted to the lapel of the jumpsuit
(again, I might be wrong as I am basing this on an image – therefore it might
be a two-piece). The softly folding 1-piece lapel, shortened in length creates
a fresh shape making it interesting to look at; it also happens to bring it
more into the contemporary and the sleeves give it a great summer edge –
allowing it to be an ensemble for both day and night.
QUITERIA
& GEORGE
Q&G...
I’m not sure how I feel about their collection in its entirety. Perhaps it’s
more about the fabric choices than anything else. Like, yeah, this scuba-net
fabric has been done. Perhaps not in evening wear and what would-be cocktail
gala event vibes, but it has. Maybe the idea was to athleisure the evening wear
for a younger market still falling within their price bracket. Anyway, I’m not
a womenswear commentator now am I.
So
let me get on with the menswear. Not the best offering. It’s making a feature because
of the colour choice of the fabric and the outerwear pieces, specifically. For
starters, the shorts should have been presented as short-shorts, shorts and
Bermuda shorts. I’m a fan of cropped pants at the moment – they work – and
shoes are being designed to be showcased properly, meaning no fabric dangling
on them in public. I’m a fan of the outerwear, especially because the overcoats
without white piping look more formal and the ones with piping having a younger
edge. I’m loving the colour as indigo is a superbly cooling colour in summer
and looks incredible gorgeous against darker complexions. And as for the pyjama
look, well I guess I would have inverted the colours: have the blush be the
blue and the blue floral print be the blush. We’ve seen enough pink on a man.
Statement done and dusted.
VIZUVLGVDS
This
will be brief, not because there is nothing much to say but because there are
only a few important aspects to factor for their feature in this commentary: A)
They have produced a range for men that is cohesive, from first men’s look to
the last; B) The range offers denim, locally made, which is rare in this
country and therefore credit must be given for that offering; C) The offering
has an edgy ready-to-wear street etiquette about it. It’s low-key skater, mixed
with street with added fashion to ensure a balance between athleisure and
glamour. It’s pretty much fail-proof in industry terms. I want pieces from this
collection, that’s how hot and versatile it is.
Essentially,
not enough great menswear moments on this platform to justify their presence.
The hype is not enough. People need to buy and the right audience needs to
ensure it gets in on the action. Retail ready collections and brands are good
to go, but for how long? We live in an environment where fast fashion happens
faster than an order of your McD meal. European retailers have infiltrated and
a greater need for easy to access great fashion has arisen. Local retailers
can’t meet this demand, but local designers can, if they create fashion
practical and as fashion-forward if not more stylish than those coming in from
the Zaras’ and H&Ms’.
Words
by Monde Mtsi of Renaissance Men.
#menswear
#mbfwj17 #ss2017 #fashion #style
No comments:
Post a Comment