Wednesday, January 23, 2019

#STYLE: Nasty C Sports PUMA’s Latest Drop – The RS-X Trophies

South Africa’s Metro FM Awards Best New Artist winner, Nasty C, is the latest musical flavor to rock a pair of PUMA kicks in a localised campaign. Continuing with their salute to the newsmakers of the digital era, PUMA South Africa has slipped the SA rapper, songwriter and record producer into the seasonal debut – the RS-X Trophies. The ideology behind this iteration of the RS-X sneaker is to celebrate reinvention of fame in an era of social media and reality television.

In the US, the campaign is faced-off by the hot (figuratively and literally) American rapper and producer, G-Eazy. The sneaker, available in a variety of colourways, was innovative and incorporated high-quality cushioning technology back in the 80s. Today, it boasts all that and more, on steroids. Extreme, exaggerated and remixed, the silhouette celebrates reinvention and is evidently OG-inspired.

The RS-X Trophies drops on 1 February for R1999 at PUMA Stores, sportscene, X-Trend, Side Step, Superbalist, Jack Lemkus, and selected retailers.

#PUMA #NastyC #RSXTrophies #Sneakers #PUMASouthAfrica #Sneakerheads

Monday, January 21, 2019

#LIFESTYLE: The Kove Collection’s Incognito in Review

Set in the heart of the Alphen Gardens is the Kove Collection’s newest gem – Incognito Bar. Consider an eloquent glass and steel structure overlooking green landscaping with a pool, perfectly perched on the foot of the mountain – that is exactly what you get when you discover Incognito and its location. Airy, light and architectural, the venue brings a much-appreciated contemporary spin to the more traditional, historic location and boutique hotel structure.

My blogger friend and I were lucky enough to be hosted by personal invitation and it was a wonderful Friday afternoon into evening, tipped with warm weather and a cool breeze. We received a warm reception from the venue manager, who presented us with a welcome drink, before taking us through the tapas menu and signature cocktail menu from which we were to indulge from.

Incognito during this season is adding a spectacular musical experience to the exceptional dining experience. There are Friday and Saturday sunset sessions on offer, allowing you to hide away blissfully from the bustle of the city and its after work traffic. With the delicious selection of bites from the menu to engulf and the refreshing tastes of the signature cocktails, you’re bound to convince yourself you’re somewhere other than the glamorous mother city, which mind you, is in a country recently voted as the 5th most instagrammable place in the world.

So if you’re looking for an urban escape with an outdoor backdrop, look no further than the luxurious Incognito Bar, by The Kove Collection, at The Alphen Boutique Hotel in Constantia.

#Lifestyle #Incognito #KoveCollection #foodie #foodporn #foodgram #wine #bar #mixology #cocktails #music

Friday, January 18, 2019

#NEWS: Adam Levine Announced as New Spokesman for L’Oréal Men Expert

L’Oréal Men Expert have announced multi-talented American singer, songwriter, and actor, Adam Noah Levine as the new global spokesman for the brand. The Maroon 5 lead singer and “The Voice” judge will be the face of the brand’s Hydra Energetic range. The announcement comes in line with evidence of Levine’s classic modernity: today’s ordinary man, being a great father and husband, living his dream as an internationally acclaimed entertainer, tirelessly striving to always deliver 110% of himself to everything he does – making him the perfect partner for the anti-fatigue range.

Adam Levine is one of the greatest musical artists in the world, an icon that reaches all generations as the lead singer of Maroon 5,” cites L’Oréal Paris Global Brand President, Pierre-Emmanuel Angeloglou. “The unlimited energy he brings to his performances and life makes him a powerful spokesperson that embodies our vision of the modern Men Expert man. We are delighted to welcome him to the brand.”

Bold and known for his signature deadpan banter, it’s perhaps no surprise that Levine finds himself returning for the 15th season as a coach on The Voice. But as well as notching up a veteran status on the award-winning show, he’s also used to raising awareness for philanthropic causes and using a platform of loyal followers on social media to speak for those whose voices are less able to be heard. For Maroon 5’s most recent hit; ‘Girls Like You’ featuring Cardi B, Levine persuaded 26 kick-ass women from Jennifer Lopez to Ellen Degeneres – as well as his wife Behati and daughter Dusty Rose – to appear in the video. From social justice activists to actresses, the message of the video was clear; women rock and Levine wants to make sure that everyone knows it.

“The daily act of caring for yourself is important to me,” states Adam Levine. “So I’m looking forward to representing L’Oréal’s Men Expert brand. To be the voice of this campaign is a great way to motivate men through the simple move of taking good care of the faces we’re given.”

From rocking stadiums around the world, Levine is in total synergy with Men Expert’s mission to drive awareness of causes through the everyday act of men’s grooming and Men Expert is quoted as ‘thrilled to welcome Adam Levine to the L’Oréal Paris line-up’.

#news #lifestyle #grooming #skincare #style #adamlevine #lorealmenexpert #lorealparis