Levi’s Strauss recently dropped two kick-ass moments: 1) The 505 Cs – 70s jeans re-visioned, revised and currently being relived. 2) Comfort Tech Insole sneakers – added comfort, foot formation, classic reinvention for modern gents. We opted to take them both out for a spin to see if they really live up to expectations as implied.
The 505 C. Born in New York’s punk scene in the 70s, the 505 jean was worn by a variety of characters – pop artists, rock stars, graffiti artists, the works. They work them, tore them and pretty much thrashed them. It was all about the lived-in, rocked-in feel making the jean a personal timeless fit. Today’s modernised and remastered 505 is a customised version of the original – hence the ‘C’.
“The 505™ was a symbol of counter-culture. It rose to fame during an era of unrivaled creativity in art and music. We’re excited to introduce a modern and slimmer take on this classic. It’s equally and subversively sexy on both men and women,” said Karyn Hillman, Levi’s brand Chief Product Officer. “There’s no better time to launch the 505™C. We noticed people are buying the 505 vintage, particularly girls, because the vintage 505 has a zipper, creating a flatter front, and it does that amazing Levi's® inverted heart, perky bum thing that vintage Levi's® do, so we wanted to recreate some of that.”
The Comfort Tech Insole. In a merger of comfort and ‘cool’, Levi’s has dropped the new Comfort Tech Insole in its latest range of footwear. Acting as a practical solution by offering additional cushioning to further absorb shock and impact, the insole is slip resistant securing the fit and is easily removable and replaceable.
“Innovation and comfort have always been a major part of the Levi’s® heritage,” says Jonathan Chaimowitz, Brand Manager for Levi’s® Footwear South Africa. “As one of the most iconic and well-loved brands in the world, Levi’s® continues to bring its fans the comfort, style and versatility the brand is known for, with the launch of the Comfort TechInsole.”
Photographer - Ben Moyo
Model - Stev (Loys Management)
Styling - Monde Mtsi
Clothes by Levi's Strauss. Accessories by Aandriaela.
Make sure you update your wardrobe and your style this summer with these two new offerings from Levi’s, available from all Levi’s stores nationwide and selected outlets.