Friday, January 18, 2019

#NEWS: Adam Levine Announced as New Spokesman for L’Oréal Men Expert


L’Oréal Men Expert have announced multi-talented American singer, songwriter, and actor, Adam Noah Levine as the new global spokesman for the brand. The Maroon 5 lead singer and “The Voice” judge will be the face of the brand’s Hydra Energetic range. The announcement comes in line with evidence of Levine’s classic modernity: today’s ordinary man, being a great father and husband, living his dream as an internationally acclaimed entertainer, tirelessly striving to always deliver 110% of himself to everything he does – making him the perfect partner for the anti-fatigue range.

Adam Levine is one of the greatest musical artists in the world, an icon that reaches all generations as the lead singer of Maroon 5,” cites L’Oréal Paris Global Brand President, Pierre-Emmanuel Angeloglou. “The unlimited energy he brings to his performances and life makes him a powerful spokesperson that embodies our vision of the modern Men Expert man. We are delighted to welcome him to the brand.”



Bold and known for his signature deadpan banter, it’s perhaps no surprise that Levine finds himself returning for the 15th season as a coach on The Voice. But as well as notching up a veteran status on the award-winning show, he’s also used to raising awareness for philanthropic causes and using a platform of loyal followers on social media to speak for those whose voices are less able to be heard. For Maroon 5’s most recent hit; ‘Girls Like You’ featuring Cardi B, Levine persuaded 26 kick-ass women from Jennifer Lopez to Ellen Degeneres – as well as his wife Behati and daughter Dusty Rose – to appear in the video. From social justice activists to actresses, the message of the video was clear; women rock and Levine wants to make sure that everyone knows it.

“The daily act of caring for yourself is important to me,” states Adam Levine. “So I’m looking forward to representing L’Oréal’s Men Expert brand. To be the voice of this campaign is a great way to motivate men through the simple move of taking good care of the faces we’re given.”




From rocking stadiums around the world, Levine is in total synergy with Men Expert’s mission to drive awareness of causes through the everyday act of men’s grooming and Men Expert is quoted as ‘thrilled to welcome Adam Levine to the L’Oréal Paris line-up’.

#news #lifestyle #grooming #skincare #style #adamlevine #lorealmenexpert #lorealparis

Wednesday, January 16, 2019

#LIFESTYLE: South Africa’s Gucci King, Riky Rick, Launches #CottonFest

Saturday, February 2, 2019, will play host to the inaugural annual Cotton Festival featuring a staggering 80 underground and commercial entertainment acts from South Africa. As the brainchild of local entertainment entrepreneur and self-made fashion icon, Rikhado “Riky Rick” Makhado, this event is already dubbed as the most fashionable event for the RichKid / Turnup Generation – as per its official Instagram account.

Set against the uber-urban modernity of Johannesburg’s inner city district, #CottonFest will play out on 2 solid stages at The Station, a historical structure in Newtown, Joburg. The event seeks to celebrate all things music and fashion and for Riky, this is an opportunity for South Africans to stand united in support of local talent.

#CottonFest Full Line-Up


Tickets are currently available for R150 a pop via Webtickets. Follow the story using the hashtag #CottonFest and via social media channels: @cottonfestjhb & @rikyrickworld. We’ll also be sure to keep you posted on developments and hopefully have all the coverage on the day of this fashion and music festival.


#CottonFest #CottonFest2019 #RikyRickWorld

Monday, January 14, 2019

#STYLE: 2019’s Bag of Tricks

I’m not sure about you, however, I personally am a sucker for a great bag. Much like most women fall head over heels for a great pair of shoes, I pretty much lose the plot for an awesome bag. The beauty of today’s fashion accessories’ industry is that the variety of ‘man bags’ on the market is extensive, allowing every guy to have a specific style they prefer that works for their personality, budget, and wardrobe. Crossing over from Fall Winter into Spring and now much more Summer in Africa, I’ve identified some crucial bag styles that will ensure your accessory-aura will be centered with your fashion-chi.

The Crossbody
Crossbody by Louis Vuitton.

The Crossbody is a hybrid of casual day and sports accessory. Essentially derived from sling bags, the Crossbody has subsequently become a designer take on something small enough to carry anytime, anywhere, while being smart enough for the office too. There is a variety of crossbody bags for different scenarios and moods and also for a frenzy of practical needs. If you’re the kind of guy who wants compact style that can transit between the office and the streets, a well-designed crossbody is an ideal friend. It doesn’t hurt that you can carry it in your hand or slip it over your shoulder as and when you please.

The Tote
Tote by Hermes.

The Tote was originally a bag made for women by design. As fashion as slowly transited through gender debate, it started developing a more masculine appeal. The shaped and styling remained, but the size got a tad bigger. Its purpose solely moved from housing make-up, smartphones, pocket diaries, and a purse, to incorporate space and placement for minimalist laptops and power banks. What this meant for the tote and for man is that now he can carry it to work and not flinch at the thought of misjudgment. The tote is a small take on a carry-all, and usually comes packed with way more design detail and shaping. The tote, also doubles as an overnight bag, especially to men (and women) who know how to pack like a boss.

The Shopper
Shopper by Fendi.

The Shopper is a go-to bag for anyone and everyone. It’s essential. By design, it’s meant to be compact and practical. However, larger than normal shoppers do exist and do have a place on this earth for some of us who enjoy the dramatics. By style, it has evolved from a mundane piece of accessory available in limited colours and fabrications. Today, you can get a shopper to match every look in your closet. When ‘shopping’ around for a shopper, look for classic style lines, fabric with longevity and easy to maintain and clean, and colours that will enter and exit seasons without losing their modernity. Shoppers are generally meant for less formal occasions, yet, if you choose wisely, you could find that your shopper works for business scenes as well as weekend experiences with the pals.

There are plenty of bags on the shelves, you just have to find the right one for you. Consider your needs, where you will be using the bag(s) and how often. These answers will assist you in deciding what practical solutions to look out for when acquiring a new bag for the season. Don’t forget to consider backpacks, especially for their ergonomic value. And in case you didn’t know, they make gorgeous designer backpacks these days, even in leather, with a compartment for your laptop and back support.

#Menswear #MensFashion #Style #Accessories #LouisVuitton #Hermes #Birkin #Fendi #Crossbody #Tote #Shopper