#SNEAKERHEAD: PUMA Drops It Like It’s Hot This Season

Awkward! That moment you realise your sneaker game is on point and your friends don’t want to hang with you anymore. Tough. No one is to blame when a brand such as PUMA drops a range of cool-to-the-Capital ‘C’ sneakers as these below. You are bound to own the streets with very little effort and lead the pack. Let’s get into it.

1^st Up: The Luxe DKNSTRKT Pack

The new Trinomic DKNSTRKT pack from PUMA features the iconic XS850 and Blaze of Glory silhouettes in deep earthy hues and luxe materials.

Refined details incorporated in each style range from intricate stitching to the scoring on the heel and both feature premium leather embossed branding on the tongue.

The DKNSTRKT Blaze of Glory retails for R1999 and the DKNSTRKT XS850 for R2499 at Shelflife Stores and PUMA SELECT stores in Bree Street, Cape Town and in Braamfontein, Johannesburg.

2^nd Up: The PUMA X STAMPD Collaboration

PUMA joins forces with luxe contemporary label, STAMPD, for a collaboration that captures the global sports brand’s deep sporting heritage and STAMPD’s knowledge of modern youth culture. The result is an impressive rendition of the iconic running silhouette, the R698 ‘Desert Storm’ to kick off STAMPD ATHLETICS by PUMA.

This drop makes way for what will be one of PUMA’s most exciting collaborations with the agenda setting menswear designer Chris Stampd in Autumn-Winter ’15. Using PUMA’s hero silhouette to impressively introduce and validate the collaboration and pave the way for its exciting future.

The PUMA x STAMPD R698 ‘Desert Storm’ will retail for R1999. The sneakers can be found at PUMA SELECT stores in Cape Town, Bree Street and Braamfontein, Johannesburg.

3^rd Up: PUMA x SOLEBOX XS850 Adventurer Pack

The PUMA Adventurer Pack consists of three drops set to launch throughout the year. The idea behind it references a time in the late 90s, early 2000s, when resourceful European sneakerheads frequently ventured to the United States to source rare, vintage or new footwear that were unavailable in their local markets. Selling these exclusive imports soon turned out to be a profound business model and in some cases laid the foundation to the opening of an actual store.

The Trinomic XS850 Adventurer Pack was inspired by Solebox founder Hikmet’s adventures in the United States. He not only brought rare sneakers to Berlin but also picked up an addiction to Jelly Belly – a true American jellybean treat. His favorite flavor, the Berry Blue, was the inspiration to the footwear’s colourway.

The Trinomic XS850 Adventurer Pack will retail for R1 899.  The sneakers can be found at PUMA SELECT stores in Cape Town, Bree Street and Braamfontein, Johannesburg.

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