In the reality,
success is meant to be for those with
their feet on the ground, and in the same reality, this sounds pretty boring.
But trumpets, the new
Diesel slip-on Imaginee just dropped, as an open invitation for everyone to
take reality less seriously and fight the boredom of “doing what’s expected”
with the most powerful weapon we have: imagination.
The campaign's message
invite you to go beyond your imagination and find the funny angle in the
reality surrounding us, which is better than having a pragmatic and too serious
approach for all aspects of life.
In a digital campaign
created in partnership with the French collective Paul & Martin and the
Italian director Elena Petitti di Roreto, DIESEL wants to inspire the youth to
celebrate each moment of their day with imaginative and colourful visuals.
The concept has been developed with creative agency Publicis Italy.
Imaginee
are part of Diesel's shoes offer for
SS18 collection, this slip-on shoe will be available in South Africa in 3 options
(RRSP 1,799 – 1,899) – ranging from solid colors and camouflage print. All the color options
are characterised by a laced upper print and of the distinctive Diesel 5th
pocket on the side, whilst the outsole is adorned with ironic message stating
in Italian: “questa è la scarpa n°200. Lavare questa scarpa a 1000 gradi” sided
by emojis, washing symbols and by the copy “design by Diesel”.
With
this youthness appeal made by the combination between bright colors and ironic
massaging make Imaginee the perfect
shoes of the season for younger customers.
CREDITS:
Agency: Publicis Italia
Production Company: Withstand
Director: Elena Petitti di Roreto
Photographer and post-production: Paul&Martin
#Imaginee. #Betterthanrealitee.
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