Wednesday, March 21, 2012

PRESS: Pull-In SA Puts Spongebob Squarepants in Your Pants

Wednesday, 21 MarchPull-In underwear has made an official collaboration with cartoon SpongeBob squarepants.

The French underwear brand has launched the exclusive cartoon print for SS12, featured across men’s styles. The collection features Patrick, Squidward, Mr Krabs, Gary the Snail and SpongeBob himself. The designs are printed using Pull-In’s sublimation technique that ensures the patterns don’t stretch or fade.

“The Pull-In SS12 collection is about to land in South Africa, and it will once again prove testiment to this brand’s exciting innovation when it comes to design aesthetics, “ says Peter Schmitt of Pull-In South Africa. “This brand is known internationally for either being on par with or leading the trends in underwear and swimwear but never behind.

This collaboration with Nickelodeon’s Spongebob Squarepants is yet another form of pushing the boundaries of making underwear something it’s not usually characterized as – exciting – unless it’s lingerie, of course. Spongebob is a famously popular cartoon and Pull-In is a fiercely niche brand, making the partnership one that transcends general co-branding partnerships within underwear but still maintains the high levels of edgy fashions that Pull-In abides by,” he adds.

Previous fashion collaborations with the cartoon include Karl Lagerfeld and Marc Jacobs (who has a tattoo of the character on his arm), i-D Magazine, a line of sunglasses with French eyewear brand Nunettes, a range of apparel with Bape, and Savile Row tailors Richard James.

Pull-In in South Africa is currently available from Avalanche (Cedar Square), Republik (The Zone, The Plaza), Missy L (The Square), Frigalli (Melrose Arch), Dapper Streetwear (The Glen), V+King (Hyde Park) and Claudia’s Clothing (Blubird Centre).

For further information, please contact Peter Schmitt from Pull-In South Africa on +27 76 066 3088 or email

About Pull-In
Pull-In is an 11-year-old French underwear brand from Hossegor, South West France, which has taken the urban active market by storm. Founded by Emmanuel Loheac, the brand produces underwear and swimwear for men & women in Europe from high quality technical and breathable materials (Invista Lycra, cotton and cotton-Lycra blends) with a distinctive elastic waistband bearing the Pull-In mark. Pull-In is for people who don't follow the status quo and like to wear something underneath that truly expresses their personality.

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