Friday, August 24, 2012

Special Press: HemingwayDesign for Hush Puppies Collection


Hush Puppies is proud to introduce their first premium British footwear collection, HemingwayDesign for Hush Puppies, inspired by British club culture.



Hush Puppies came to prominence at a time of great musical and cultural prominence, making the brand a staple of the late 50s Rock ‘n Roll scene, as well as the footwear of choice for the fashion conscious ‘lads’ of the 1980s. HemingwayDesign for Hush Puppies is inspired by Hush Puppies ‘role in youth culture movements from the 1950s until now.

The collaboration between Hush Puppies and HemingwayDesign was spearheaded by Jack Hemingway of HemingwayDesign, combining Hush Puppies’ aesthetic and quality with Hemingway’s fresh interpretation of heritage trends.

Jack Hemingway said, “We haven’t just reproduced the iconic styles from the brand, but instead we’ve taken the best bits of Hush Puppies and brought them up to date. The collection is homage to the great moments in British fashion, but placed in a modern context for today’s fashion conscious consumer worldwide.”

Jack Hemingway is a 25 year old multi-disciplinary senior designer, specializing in product, fashion, graphic, exhibition and event design at HemingwayDesign, the company established by his parents Wayne and Geraldine Hemingway.

The collection comprises five styles:
Tommy - Available in Black, Taupe and Grey Worry Free Suede
Greaser - Available in Black and Grey Worry Free Suede
Quadro - Available in Black and Rust Worry Free Suede
Teddy - Available in Brown Worry Free Suede
Beatnik – Available in Black, Grey, Yellow and Green Worry Free Suede

TOMMY

QUADRO

GREASER

BEATNIK

Win with Flashback to Fabulous
To celebrate the launch of HemingwayDesign for Hush Puppies collection, Hush Puppies is running a competition where customers stand a chance to win a Fiat 500 1.2, Vespa 150 IE, vintage style Morphy Richards appliances or 50’s style SMEG products along with other great prizes.

To enter, buy a pair of Hush Puppies from participating stores, fill in the entry form and place in the entry box at the store.  There will be monthly draws at the end of each month. The final grand prize draw for the Fiat 500 will take place on the 15th January 2013.



Find out more on www.facebook/HushPuppiesSouthAfrica, follow us on @HushPuppies_SA for more information. Competition starts 1st August and closes 31st December 2012. Visit www.flashbacktofab.co.za for terms and conditions.

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