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Monday, September 17, 2012

Shop: Dirty Collective Online Portal - LIVE


The highly anticipated online concept store, DirtyCollective.co.za has officially gone LIVE. On 26th July 2012 Dirty Collective went live featuring the first of a number of local designers selling their quality fashion and design ranges on the website. The objective of Dirty Collective is to act as a launch platform for new and aspiring South African designers and brands, as well as promoting current and well-established local artists and brands. 

According to Chad Hudson, Creative Director and mastermind behind Dirty Collective, the motivation to launch this creative e-commerce venture was simple. “From personal experience I know how difficult it is to get your brand and product out to the public without incurring major costs. I’m passionate about design and I’m passionate about South Africa so it only made sense to combine my passions and create a platform that showcases the very best that South Africa has to offer in design without a heavy price tag attached. There is so much talent out there and it’s our mission at Dirty Collective to shine a spotlight on it”, Chad remarked.



The Dirty Collective website will also feature a regular artist spot which will highlight local SA talent, whether it be musicians, photographers, artists or designers. The first artist spot to be featured on the site was the SAMA nominated Indie Rock band, The Graeme Watkins Project. “We were really chuffed to be featured on the opening artist spot and we love the concept behind Dirty Collective. We also had a sneak peak at the Durban July of some of the stuff that they are selling before the website went live and it’s awesome! I think it’s great when South Africans support and get behind local talent and I hope this inspires more South Africans to do the same,” said the band’s lead singer, Graeme Watkins.

According to Patrick Turner, Dirty Collective’s Business Director, content on the website and Dirty Collective's social media platforms will be regularly updated and full of fresh, fun, informative and edgy content that ranges from Youtube clips to articles and interviews, to MP3s, etc. Patrick said, “To encourage the public to engage with the brands and familiarize them with the products before they became available for purchase, we implemented a two-week Window Shopping period once the website was launched. Only since Mid-August have browsers been able to get their hands on their favourite brands and we’ve already received a fantastic response! The competitions we regularly run through our various social media platforms have also been well received and we plan on continuing with these giveaways as well as launching some unique limited edition initiatives in the upcoming months – watch this space!”


By exposing local brands and musicians through DirtyCollective.co.za, not only will designers and the artists benefit from the marketing initiatives in place to increase awareness around them and their brands, but it also aims to further empower the designers and artists by making their products easily available for purchase by South Africans and the international market.


“I think it’s really fitting that the launch of DirtyCollective.co.za happened over South Africa’s Cape Town fashion week and going forward we intend on taking part in all the local shows and events that celebrate SA’s top talent in fashion and design,” concluded Chad.




Look out in the coming weeks for our interview with the (creative) brains behind the outfit, Chad Hudson.

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