The highly
anticipated online concept store, DirtyCollective.co.za has officially gone
LIVE. On 26th July 2012 Dirty Collective went live featuring the
first of a number of local designers selling their quality fashion and design
ranges on the website. The objective of Dirty
Collective is to act as a launch platform for new and aspiring South African designers
and brands, as well as promoting current and well-established local artists and
brands.
According to Chad
Hudson, Creative Director and mastermind behind Dirty Collective, the
motivation to launch this creative e-commerce venture was simple. “From
personal experience I know how difficult it is to get your brand and product
out to the public without incurring major costs. I’m passionate about design
and I’m passionate about South Africa so it only made sense to combine my
passions and create a platform that showcases the very best that South Africa
has to offer in design without a heavy price tag attached. There is so much
talent out there and it’s our mission at Dirty Collective to shine a spotlight
on it”, Chad remarked.
The Dirty
Collective website will also feature a regular artist spot which will highlight
local SA talent, whether it be musicians, photographers, artists or designers.
The first artist spot to be featured on the site was the SAMA nominated Indie
Rock band, The Graeme Watkins Project. “We were really chuffed to be featured on
the opening artist spot and we love the concept behind Dirty Collective. We
also had a sneak peak at the Durban July of some of the stuff that they are selling
before the website went live and it’s awesome! I think it’s great when South
Africans support and get behind local talent and I hope this inspires more
South Africans to do the same,” said the band’s lead singer, Graeme Watkins.
According
to Patrick Turner, Dirty Collective’s Business Director, content on the website
and Dirty Collective's social media platforms will be regularly updated and
full of fresh, fun, informative and edgy content that ranges from Youtube clips
to articles and interviews, to MP3s, etc. Patrick said, “To encourage the
public to engage with the brands and familiarize them with the products before
they became available for purchase, we implemented a two-week Window Shopping
period once the website was launched. Only since Mid-August have browsers been
able to get their hands on their favourite brands and we’ve already received a
fantastic response! The competitions we regularly run through our various
social media platforms have also been well received and we plan on continuing
with these giveaways as well as launching some unique limited edition
initiatives in the upcoming months – watch this space!”
By exposing local
brands and musicians through DirtyCollective.co.za, not only will designers and
the artists benefit from the marketing initiatives in place to increase
awareness around them and their brands, but it also aims to further empower the
designers and artists by making their products easily available for purchase by
South Africans and the international market.
“I think it’s really fitting that the launch of
DirtyCollective.co.za happened over South Africa’s Cape Town fashion week and going
forward we intend on taking part in all the local shows and events that
celebrate SA’s top talent in fashion and design,” concluded Chad.
Look out in the coming weeks for our interview with the (creative) brains behind the outfit, Chad Hudson.
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