Monday I
received an invitation from Vivid Luxury to attend the Grand Hotel Fabiani
Summer Collection Viewing. I’d initially expected a ‘ramp’ show, flashing
lights and plenty of beautiful people. I got the flashing lights and beautiful
people, but not the ‘ramp’ show. I must be honest, I was disappointed. However,
there was a wonderful installation instead, with some models dressed in the
collection, sort of doing their own thing in the spaces provided for guests to
see and touch the garments.
I do belief the
event was more of a loyalty consumer brand exercise. I found more clients there
than media. And when you look at it that way, the event was fantastic and well
thought through. The consumer got to engage with the brand and its designer and
team. Consumers got to experience the clothes, the energy and swipe their
limitless cards.
Some hints were
dropped into my ear about a future Fabiani event some time next month… That is
one I’m thrilled to be expecting an invitation to. In the meantime, have a look
at the pics from the event and indulge. I had great chats with plenty of
beautiful people. I bumped into Malibongwe from VISI & Skattie What Are You
Wearing, Bee who is the current Jnr Fahsion Editor at Marie Claire, Nicole Warr
(Creative Fashion Director & Vintage Blogger) and Michelle of
Cinder&Ckylark. And even Anele, a stylishly dressed local who is a huge fan
of the Fabiani brand.
Look out for some more
stuff in the near future on this blog in collaboration with Fabiani… Thanks
Arie (Fabiani) and Dom (Vivid Luxury) for the thumps up!
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