Wednesday, April 3, 2013

Launch: Warby Parker Eyewear Summer Collection

So Warby Parker launched their summer collection this week. According to the brand some of the inspiration behind this collection includes ‘images of Jackson Pollock splatter-painting outdoors’… All leading to a sort of mid-century bohemia and weekend-long house party.

The brand is probably more inclined to producing eyeglasses considering how small their selection of sunglasses is. The frames are not particularly that exciting for me, but then again I’m the kind of guy who likes to cause drama. If I think of the consumer at ground zero, the guy who wants to be trendy without the attention then the brand is delivering work worth investing in for your wardrobe.

The shades are fairly safe and their style and shape allows for all kinds of faces to wear them without feeling like you’ve just offended the frames. The styles are classic with a trendy update. Let’s face it, tortoiseshell will never die out when it comes to eyewear.

One great thing I must mention is the sense of giving back at Warby Parker. For every pair of frames bought from their collection, Warby Parker donates a pair of eyeglasses to someone in need through one of their non-profit partners.

So what are you waiting for? You know you’d like a pair to show off in the office or during after work drinks on Friday. Go ahead and buy, you’re unlikely to regret it.

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