I’m a sucker for huge ad
campaigns from high-end brands. Especially when they have these intense
photographers taking these larger than life images of models cladded in
couture. Adding to both the aspirations and struggles of working for a life you
sometimes think you cannot ascertain. Every once in a while, a brand puts
together something soft, tailored and clearly envisioned. When that happens,
you can’t help but sit back and indulge.
Giorgio Armani Eyewear 2013
presents a campaign centred around a handful of personalities. Drenched in
their life’s worth and out to grab their destinies; we are confronted by every
day people who have extraordinary dreams and standards for themselves. They are
confident, brave and poised. With such a timeless portrait of modern
individuals, it was no wonder the campaign with titled ‘Frames Of Life’. The protagonists in this campaign of life include
Luc, a writer whose first book has just been published; Carlos, a young barman
with a passion for cinema; and Adrian, a successful young architect.
The combination and depth of
characters creates a medley of stories, hopes, and emotions, all of which are
connected through their Frames Of Life
eyewear. Snapshots capture real life moments as the eyewear adds a subtle touch
of style; not overpowering, but complimentary. The frames represent timeless
design and are fashioned with new materials and colours to ensure their
contemporary revisit is instilled in the consumers mind.
This campaign can be
followed both in print and online. Visit www.framesoflife.com for more and be sure to
keep checking social media channels for a series of short videos and content
that continues to reveal and explore each character’s story.
1 comment:
So cool, really enjoy this. It seems that the season for sheepskin jackets is coming soon, I really want to get myself a great one on cwmalls.com before it is too late.
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