So the CSquared #TOPSWAG Style
Icon Search 2013 powered by L’Oreal Paris Men Expert has launched and people
are doing their thing of uploading their entries and getting peeps to vote for
them and the judges to love them.
Essentially the search is
looking for a group of young men who represent a spectrum of fashion conscious
and stylish individuals who look the part without replicating each other. The
challenge is somewhat simple enough but when you take into consideration the
lack of courage when it comes to clothes from South African men, it’s going to
be interesting to see if we have any individuals with original identities entering
the competition.
The mechanics are simple: Take
a selfie of yourself and upload via CSquared’s Facebook
Page. There’s
going to be a shortlist of 30 contestants, and there after voting from the
public will begin and a final group of dapper gents will be selected. The
ultimate winner will walk away amongst other things a year’s supply of grooming
products from L’Oréal Men Expert Paris. Which we might add, is amazing.
The campaign this time around
is blinged up with five archetypes to further encourage a range of men with an
even larger range of fashion tastes to enter. There’s Danile Acquisto who
represents the Celeb Next Door kind of guy. Formalwear that’s super dapper with
great personality put together in a tailored manner. Whether you’re more prep
or more geek, his look is universal and everyday in a kitted way. Snakes Dunywa
is the Cool Guy on the Block with good looks, super masculine lines, casual to
smart casual likes, his style is chilled in a bespoke way. The other archetypes
in the campaign include our very own editor, Monde Mtsi’s #Fashionisto, Dene
Botha as the Global Man and DJ Lloyd as The Showman.
See below for further
information and entry details.
So if you feel like you fit
the above and you have #TOPSWAG then make sure to enter the competition and get
your entourage to spread the word.
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