We always get a grin on our
faces that we can’t scratch off whenever Pharrell Williams is involved with
something to do with fashion. Not that he’s the next John Galliano or Valentino
or Coco Chanel, but simply because he always goes off-beat and produces
something now and awesome.
His latest project has been
curating collaboration between Bionic Yarn, which he is Creative Director for,
and G-Star. Announced in the midst of New York Fashion Week, at the American
Museum of Natural History, the project is a creative exploration producing a
collection made with recycled materials from the oceans.
Bionic Yarn produces high-end
luxury yarns and fabrics made with recycle product: plastic found from bottles
and other elements in the ocean. What this means is, we now get to wear the
first-ever high-performance eco-thread in the world. So basically, Pharrell
William’s Bionic Yarn and G-Star are helping your butt save the world.
Who said you couldn’t wear
recycled and look amazing.
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