There seems to be an explosion when two brands are merged in collaboration. Take an innovative sports apparel brand, one know for technological advancements, staying ahead of the pack and bringing fantastic trainers off the pitch and onto the streets; and merge it with brand known in fashion as one of the most formidable fashion houses of our time. A brand known for dark impressions and mind boggling aesthetics, all carefully and painfully put together in such meticulous manner that it can only be described as craftsmanship.
That, gentlemen, is what happens when PUMA teams up with McQueen to launch a sneaker into the world. You get the McQ Run Mid. A sneaker that looks like its eaten the foot of the owner and left for a walk with the owner still attached to the foot. Dark, gothic-like, the Run Mid is inspired by human anatomy fused with sleek hard-working materials such as mesh and nubuck.
The MQ Run Mid is available at PUMA SELECT stores in Cape Town and Johannesburg. Find out more by following @McQ and @PUMASouthAFrica.