a shrubby annual plant with large, erect, trumpet-shaped flowers, native to southern North America. They contain toxic or narcotic alkaloids and are used as hallucinogens by some American Indian peoples.
Take the above and turn it into fashion. Turn it into clothes. Turn it into menswear. Can you? Didn’t think so. Laurence Chauvin-Buthaud, Creative Director of Laurenceairline, did just that.
Laurenceairline’s Fall Winter 15 collection is simply titled, “Datura”. It takes on subtle elements of the flower and translates them into graphic and colour boosting design details in menswear. Working off a base of navy, we see orange, yellow, green and purple peeking through; in some instances making a huge punch to the collection.
One of the brand’s strongest elements is the shirt. It showcases the designer’s passion for geometrics and graphic shaping. Sometimes slightly longer length and others regular length, the shirt for Laurenceairline is always an opportunity to host playful detailing and execute smart sharp tailoring in conjunction with their Abidjan atelier, ensuring the best results of the highest quality shirts are produced.
The entire collection is simplistic beauty. Tying in different elements to create a modern aesthetic for a young man who enjoys easy-to-wear luxury.