Tuesday, March 10, 2015

#EVENT: The Mercedes-Benz BOKEH Fashion Film Festival Returns to SA

2015 sees the return of the Mercedes-Benz BOKEH Fashion Film Festival. We missed the media launch, which took place in February, however we did not miss the press release.

After a resounding successful 2014 edition, Founder of Africa’s Bokeh Fashion Film Festival, Adrian Lazarus, has brought the festival back for a second running; we’re not complaining. Two awesome days filled with amongst other things, talks and networking opportunities; we get to shop at the pop-up retail space and watch incredibly tailored films.

As avid promoters of local men’s fashion, we’re excited to see if the number of fashion films dedicated to menswear have increased since last year or not. Either way, we will still celebrate the local flavours and talents. As per royal fashion associations, BOKEH is once again title sponsored by Mercedes-Benz. Selvin Govender of Mercedes-Benz Cars was quoted as saying ‘their partnership with the Bokeh Fashion Film Festival plays an important role in highlighting Mercedes-Benz’s presence in the world of fashion and film’. This, a clear indication that Mercedes-Benz agree with the rest of us in the importance of highlighting key local trends through multimedia presentations of South Africa’s produce.

From left to right: Adrian Lazarus, Elihle Mnguni, Bryan Ramkilawan & Ryan Curling

Lazarus comments, “We have now created an annual event that holds its own on the international fashion film calendar. We have been inviting international and local film submissions and look forward to what can only be yet again an incredible platform to showcase these focused masterpieces.”

The festival this year, will be hosted at the African Pride Hotel – 15 On Orange. This, over the two days: 27 + 28 March 2015. Mind you, those dates are the same as the Cape Town International Jazz Festival’s dates… We’re not missing all this fashion though!

Stay tune for updates on the schedules and any other related info. You can also visit www.bokehfestival.co.za for additional information.

#menswear #fashionfilms

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