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Wednesday, May 20, 2015

#NEWS: #HMBalmaination Take-Over in South Africa via Balmain x H&M


5 November 2015 will see 250 stores around the world, including South Africa’s very own H&M, launch one of the most highly anticipated department store X couture house collaborations the fashion industry has yet to experience: Balmain x H&M.



May 2015 saw the partnership being confirmed and set for availability in-store November this year. The Parisian luxury house – known for its high-end fashion fused with edge, fun and showbiz flair – will soon become available to the everyday consumer; not just the celebrity or that elusive wealthy patron.

“I want to talk to my generation: this is my main aim as a designer. H&M allows me the unique possibility of bringing everyone into the world of Balmain, getting a piece of the dream and creating a global #HMBalmaination: a movement of togetherness, fuelled on a hashtag. The collaboration felt extremely natural to me: H&M is a brand that everybody connects to. It calls for unity, and I am all for it”, said Olivier Rousteing.



The announcement might have come with visuals pertaining to the women’s wear that will be launched, but guys, don’t fear. There will be men’s pieces and accessories in the collection, available for you to splurge your hearts out on.

So look out for more news as it drops and for details for where and when that first for South Africa H&M store opens! We have our money on the V&A Waterfront in Cape Town, but then again, anything is possible.

Follow them on Instagram: @hm | @balmainparis | @olivier_rousteing | @_renaissancemen
Follow them on Twitter: @hm | @balmain | @orousteing | @_renaissancemen


#menswear #collaboration #hmbalmaination

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