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Tuesday, September 1, 2015

#LOOK_BOOK: Virile Prominence by DoNeal – Spring/Summer 2015 Collection


We recently received a drop box from the Doneal brand with the reveal of their spring summer 2015 collection. The set of images consisted of what appeared to be casual pieces in the context of construction. We began to ponder what it all meant, as with fashion, sometimes what appears to have meaning can be just creativity on its own.

As we read the transcript that accompanied the images, it all began to make sense.  The Virile Prominence collection draws its inspiration from hardworking men. Striving to be successful regardless of circumstance, these men don’t look back at their past; he stays diligent to his passion and takes the challenge of changing situations with effectiveness and efficiency.











In its most literal form, the collection takes on symbols and anecdotes from construction sites and construction workers and their uniforms. You see the introduction of blue in the collection; taken from the standard blue overall workwear these men wear. It represents responsibility and reliability.

The Virile Prominence Look Book was put together by a team of Ghanaian creatives and models:

Creative Director – Neal Davids
Photographer – Quincy Asephua
Personal Assistants – Obenq Casper & Manuela Amorin
Make-Up Artist – Hamid Vijay

Models – Ekow Barnes + Percy Okine + Deladem Duvi + Prince Tona + Oliver Lawson + Michael Sarping + David Antwi

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