Thursday, September 10, 2015

#NEWS: Tweens Can Now Shop for Style Thanks To SODA Bloc and TFG

NOW your teen or kid sibling can shop for style, in style. The Foschini Group has taken a leap and opened South Africa’s first entirely tween-focused brand: SODA Bloc.

“SODA Bloc inspires tweens to Be Youth: Be Fun, Be Different, Be Informed, Be The Future, Be Cool, and Be Yourself. Created for older children but with their parents best interests at heart, SODA Bloc collections are fashionable and fun loving, but relevant for the age group,” says Alex Harris, Head of SODA Bloc.

The fashion brand is here to kit out stylistas aged 9 to 16 with clothing, accessories and footwear. TFG plans on opening 11 SODA Bloc stores nationwide by the end of 2015 with further stores being opened in 2016 in South Africa and Africa. Stores currently open include Tygervalley in Cape Town, Sandton City in Johannesburg and Hemingways Mall in East London.

Make sure the tween in your life is geared up by following the brand via Instagram (@SODABloc) or visit their website –

Join the conversation: Twitter - @_renaissancemen | Instagram - @_renaissancemen | Facebook Page – Renaissance Men SA

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