#CAMPAIGN: Bring It Home with Samson SS15

For over 100 years, the values of durability, distinction and craftsmanship have been at the core of the Samson brand. Samson is an established brand with workwear roots, whose clothing strength is interwoven into South Africa’s history and culture. The brand has since evolved, as young South Africans have shown their hunger for authenticity. This has led to Samson’s core range of workwear-inspired apparel that largely extends into street fashion.

This summer season, Samson brings it home. For far too long the brand has focused on the allure of the streets of the big city while neglecting where it lives. Reminded to take pride in its heritage, Samson draws focus on the place that holds the greatest significance for us all: home. It is at home that the inner man is developed and conveyed through his out attire.

With this belief in mind, Samson’s summer offering includes printed slim fit joggers; basic tees in red, navy, white, lemon and black; tribal and floral printed tees; golfers; printed short sleeve collared shirts; and Bermuda shorts. Classic pieces in the range include that of the iconic Samson kitchen suit; short and long boiler suits; dungarees; bucket hats; and painter jeans in the colours orange, red, green, black and blue – all of which have become synonymous with the Samson name.

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