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Monday, November 30, 2015

#NEWS: Celebrate Summer With The Return of Moët et Chandon Ice Impérial


It’s that time of the year again when we get to stylishly let our hair down, sip of delicious champagne and enjoy the fashion of summer. Best way to get the champagne right is with none other than Moët et Chandon Ice Imprérial – the only champagne in the world designed to be enjoyed over ice.

Making its way to all coastal locations in South Africa, Moët Ice Impérial is set to be the perfect companion to all fashionable holidaymakers. “Moët & Chandon is renowned for its innovation, and there is no better embodiment of our pioneering spirit than Moët Ice Impérial, the very first champagne of its kind,” said Arnaud de Saignes, International Director of Marketing and Communications for Moët & Chandon. “Moët Ice Impérial is like a beach escape in a glass, and this summer it boldly offers special summertime Moët moments on the water.”

Moët Ice Impérial is made for daytime social gatherings – fashion soirees in the world’s most sought-after summer destinations, much like Cape Town. “Moët Ice Impérial’s fruity intensity and richness in the mouth are purposely boosted to anticipate the cool and diluting effects of the ice, making it the perfect summer accompaniment,” said Benoit Gouez, Chef de Cave of Moët & Chandon.



Moët Ice Impérial is available for R599.95 from selected outlets.


Moët Ice Impérial is bringing its unique style to the beach. Everywhere champagne lovers go this summer, Moët Ice Impérial can go with them - especially on the water! Moët & Chandon presents the Moët Ice Impérial Floating Bar, the symbol of summertime celebration in 2015.

This limited edition features a special Moët Ice Impérial buoy that acts as a floating tray and brings a touch of Moët & Chandon glamour. The accompanying white cloth beach-bag holds six large glasses to carry summer fun everywhere, and from one destination to another. And last but not least, the Floating Bar includes a magnum bottle of Moët Ice Impérial – the first year that the Maison offers the champagne in this lavish format – and highlights Moët & Chandon’s signature spirit of generosity.

Moët Ice Impérial is the champagne for summertime celebrations, and the most stylish way to escape to warm, exotic locales. From urban escapes – rooftop parties at the instant the sun sets, to resort escapes – exclusive and vibrant seaside villas at mid-day, to yacht escapes – the private luxury of setting sail wherever, Moët Ice Impérial let’s you celebrate in style, whenever you decide.

This year, Moët & Chandon refreshes the Moët Ice Impérial experience by bringing it to the waterfront. A trio of lively visuals this year by photographer Olaf Wipperfurth perfectly illustrates the Floating Bar limited edition and the essence of the Moët Ice Impérial esprit – on the water, in style.



Moët Ice Floating Bar is available for R8995.95 from Norman Goodfellows, Cape Town.

Not sold to persons under the age of 18 years old. #MoëtMoments to be enjoyed responsibly.


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