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Monday, February 29, 2016

#CAMPAIGN: The JZO Dry/Hammattan’16 Collection – Urban Traditional


We would love to introduce JZO a menswear Fashion brand founded in 2014 by the Creative Duo of Joseph O. Ike and Olamide E. Akindeinde, fashion enthusiasts with a unique perspective on African Fashion as a whole and menswear in particular. The JZO perspective could best be described as a
modern minimalist retelling of traditional African themes.







 

Photo credits: Photography & Art Direction – Kadara Enyeasi | Styling – Ola Akindeinde | Sandals – 14-0-7 Style | Models – The Edison Twins (Faith Edison & Dave Edison)

JZOs D/H'16 (Dry/Hammattan) Collection, "Aremo" (Yoruba for Heir Apparent) is inspired by the modern day struggle of the African Male to adopt a contemporary style while retaining his traditional identity.

Aremo Collection features a blend of non traditional jackets with rebellious play on symmetry, and lapel features (or absence) the pieces are made entirely from hand-woven custom made Aso-Oke Fabrics detailed with elaborate hausa fulani Aiki-Sama Embroidery all in JZOs standard color palate.

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