PUMA recently dropped their collaborative effort with Staten Island brothers Dee & Ricky Jackson with a kick-ass play-time event in Woodstock, Cape Town. The moment, opened with formalities as per norm, hearten play, fun and creating with imagination at its source with the offering of a long table of building blocks, fabric trims, buttons and all sorts of bops and pins that one could use to customize their PUMA x Dee & Ricky bag.
The collection of apparel, sneakers and accessories is inspired by basketball. It’s a whimsical take on sports luxe with still a much ground aesthetic that neither conforms nor rebels. The collection is an extension of PUMA’s philosophy in being thee most innovative brand in activewear and urban fashion with its top notch collaborations.
Let’s face it – if Rihanna wears Dee & Ricky, what’s to stop you. Check out the collection at PUMA stores in Cape Town (Bree Street) and Johannesburg (Braamfontein), as well as X-Trend, Madaiza, and selected retailers.