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Monday, August 22, 2016

#NEWS: PUMA RELEASES THE SECOND COLLECTION WITH CELEBRATED DESIGN DUO DEE & RICKY FOR AUTUMN-WINTER ‘16


Global Sports Brand PUMA collaborates with Staten Island’s design duo, Dee & Ricky Jackson for the second time. The collection combines the whimsical world of Dee and Ricky, with PUMA’s deep sporting heritage.

Born and raised in New York City, the brothers spent their early years exploring each of the five boroughs from the subway or their skateboards.  They marveled at the concrete paradise of street art and people.  For their second collection with PUMA, Dee & Ricky have recreated that instant euphoria of discovering.  The pieces are inspired by a mix of the iconic visual language of Massimo Vignelli’s ubiquitous subway map and the influence of graffiti artists.

The PUMA Basket has been refreshed with a playful and innovative upper finished in twisted grind print textile.  The PUMA Basket Dee & Ricky NYC (R2 899) features embroidery prints over the upper and is available in vibrant orange suede.  The playful pallet that features throughout the collection highlights Dee & Ricky’s notorious sense of fun and makes the perfect sneaker addition for upbeat street style.

Photograph by Larry English Photography + Styling by Monde Mtsi of Renaissance Men SA + Model is Rocher Mufishi of WICKED/BOSS.

Photograph by Larry English Photography + Styling by Monde Mtsi of Renaissance Men SA + Model is Rocher Mufishi of WICKED/BOSS.

Photograph by Larry English Photography + Styling by Monde Mtsi of Renaissance Men SA + Model is Rocher Mufishi of WICKED/BOSS.


The Basket Mid x Dee & Ricky BigA (R1 899) is a different take on the classic mid sneaker and features removable Velcro patches for a touch of fun.  More premium than before, the re-worked style features a debossed print on suede upper.

Photograph by Larry English Photography + Styling by Monde Mtsi of Renaissance Men SA + Model is Rocher Mufishi of WICKED/BOSS.

Photograph by Larry English Photography + Styling by Monde Mtsi of Renaissance Men SA + Model is Rocher Mufishi of WICKED/BOSS.

Photograph by Larry English Photography + Styling by Monde Mtsi of Renaissance Men SA + Model is Rocher Mufishi of WICKED/BOSS.


The footwear collaboration is supported by a range of apparel featuring jackets, t-shirts, sweat pants and a cap.  The PUMA x Dee & Ricky cap (R399) features the New York subway all over graphic, complete with moisture wicking sweatband and fuse mesh lining.  When styled together the collection creates a fun, carefree, urban inspired street style look.

Photograph by Larry English Photography + Styling by Monde Mtsi of Renaissance Men SA.

Photograph by Larry English Photography + Styling by Monde Mtsi of Renaissance Men SA.

Photograph by Larry English Photography + Styling by Monde Mtsi of Renaissance Men SA.



The collaboration is in local stores at PUMA Select Bree Street, Cape Town and Braamfontein as well as X-Trend Store and selected retailers nationwide.

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