Global Sports Brand PUMA collaborates with Staten Island’s design duo,
Dee & Ricky Jackson for the second time. The collection combines the
whimsical world of Dee and Ricky, with PUMA’s deep sporting heritage.
Born and raised in New York City, the brothers spent their early years
exploring each of the five boroughs from the subway or their skateboards. They marveled at the concrete paradise of
street art and people. For their second
collection with PUMA, Dee & Ricky have recreated that instant euphoria of
discovering. The pieces are inspired by
a mix of the iconic visual language of Massimo Vignelli’s ubiquitous subway map
and the influence of graffiti artists.
The PUMA Basket has been refreshed with a playful and innovative upper finished
in twisted grind print textile. The PUMA
Basket Dee & Ricky NYC (R2 899) features embroidery prints over the upper and
is available in vibrant orange suede.
The playful pallet that features throughout the collection highlights
Dee & Ricky’s notorious sense of fun and makes the perfect sneaker addition
for upbeat street style.
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| Photograph by Larry English Photography + Styling by Monde Mtsi of Renaissance Men SA + Model is Rocher Mufishi of WICKED/BOSS. |
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| Photograph by Larry English Photography + Styling by Monde Mtsi of Renaissance Men SA + Model is Rocher Mufishi of WICKED/BOSS. |
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| Photograph by Larry English Photography + Styling by Monde Mtsi of Renaissance Men SA + Model is Rocher Mufishi of WICKED/BOSS. |
The Basket Mid x Dee & Ricky BigA (R1 899) is a different take on
the classic mid sneaker and features removable Velcro patches for a touch of
fun. More premium than before, the re-worked
style features a debossed print on suede upper.
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| Photograph by Larry English Photography + Styling by Monde Mtsi of Renaissance Men SA + Model is Rocher Mufishi of WICKED/BOSS. |
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| Photograph by Larry English Photography + Styling by Monde Mtsi of Renaissance Men SA + Model is Rocher Mufishi of WICKED/BOSS. |
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| Photograph by Larry English Photography + Styling by Monde Mtsi of Renaissance Men SA + Model is Rocher Mufishi of WICKED/BOSS. |
The footwear collaboration is supported by a range of apparel featuring
jackets, t-shirts, sweat pants and a cap.
The PUMA x Dee & Ricky cap (R399) features the New York subway all
over graphic, complete with moisture wicking sweatband and fuse mesh lining. When styled together the collection creates a
fun, carefree, urban inspired street style look.
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| Photograph by Larry English Photography + Styling by Monde Mtsi of Renaissance Men SA. |
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| Photograph by Larry English Photography + Styling by Monde Mtsi of Renaissance Men SA. |
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| Photograph by Larry English Photography + Styling by Monde Mtsi of Renaissance Men SA. |
The collaboration is in local stores at PUMA Select
Bree Street, Cape Town and Braamfontein as well as X-Trend Store and selected retailers nationwide.
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