Monday, January 16, 2017

#FASHIONWEEK: #SAMW AW17 Collections – The Schedule

Tomorrow marks the official 3 week countdown race to this year’s SA Menswear Week showcasing AW17 collections by 31 designers and brands over 17 runway showcases during a 4-day fashion week experience. The anticipation is high, as we have return contenders who have time and again proven their value to the showcase, set aside against newcomers who have some shoes to fill, considering they are inadvertently replacing designers who were in previous seasons showcasing and this year are not.

Favourites for Renaissance who are back on the schedule include Jeneive Lyons – a brand synonymous with asymmetry, forward-thinking, social messaging and innovation. We also have designers/brands such as Imprint, Dicker and Blanc – who constantly push their own boundaries, tell native stories and entertain with an array of character and attitude. From outside our own borders: Maxivive, Orange Culture and Mai Atafo bring an African energy fused with out-of-the-box thinking and closed off with tailoring and articulate finishes.

This season’s misses include Chulaap, who is unofficially reported to be skipping this season to bring a holistically more creative aesthetic for a SS17 show later this year. Mo’Ko Elosa and Lukhanyo Mdingi, ELLE Rising Design Star finalists are also missing in action – hopefully back in studio working on bigger and better collections. Magents, Ruald Rheeder, Augustine – also not on the schedule. We tensely hope this is not their end for SAMW, but merely a deserved break to step away to create something even great for local fashion to be experienced later seasons.

Regardless of who is present and accounted for and who is not, we’re excited to see a full schedule and we welcome the new designers who will be giving us something fresh (we hope) to experience. As the time draws closer, we’ll be profiling designers and brands, new ones especially, to give you some form of insight as to what to possibly expect.

Remember: SAMW will take place at Cape Town Stadium, 1-4 February 2017. Tickets will be available on WebTickets from 16 January 2017. Make sure to follow us on Instagram, Twitter and Facebook for constant updates leading up to the event, during the event and post fashion week.

#fashionweek #menswear

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