Renaissance Men SA: #CAMPAIGN: Tretorn Launches FW17 Campaign Featuring Amongst Others Andre 3000

50 years ago, Tretorn’s Nylite was born. As time passed, it found its place in the sporting world through tennis stars from Bjorn Borg to Martina Navratilova, with Borg being the first to rock the pair on and off the court. In 1976, 10 years after its birth, it debuted in Wimbledon and by the late 80s, it had owned its place in fashion. Using innovation to drive both practicality and design, the shoes became style staples and were named the must-have sneaker style in “The Official Preppy Handbook.”

Commemorating the 50^th anniversary of the iconic Nylite, Tretorn has partnered with artists from around the world to express themselves on the ultimate blank canvas: the Nylite sneaker. Furthermore, the Swedish brand has launched a Fall/Winter17 campaign featuring the undoubtedly kick-ass, super cool, Creative Director, Fashion Entrepreneur, singer, songwriter, actor, and style icon, Andre 3000 Benjamin, as the face of the brand and creative director.