Scale the
heights of the traditional and hyper-new with H&M Studio’s menswear
collection. Mountaineering serves as the season’s muse, focusing on the
thrilling adventure and toughness of the sport, as well as the necessary skill.
Outerwear classics such as the bomber jacket and overcoat are reworked, tactile
knits feature heavily, and functional details such as integrated belts,
rubberised buttons and cord stoppers are contrasted by crisp, elegant tailoring.
Technical yet polished, from the mountainside to the street.
“Creating a
clash between traditional menswear and the athleticism of mountaineering
emphasizes the notion of quality as the new accent in fashion. So there are not
only the contrast in materials, but special attention is also paid to balancing
new, modern silhouettes with classics,” says Andreas Lowenstam, H&M’s Head
of Design, Menswear.
The collection
drops at all H&M Flagship stores worldwide 14 September 2017. Be sure to
visit your nearest store to get key seasonal styles before they are sold out.
#HMsouthafrica
#menswear #AW17Studio
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