Tuesday, August 29, 2017

#NEWS: H&M Drops New AW17 Studio Collection – Mountain Noir

Scale the heights of the traditional and hyper-new with H&M Studio’s menswear collection. Mountaineering serves as the season’s muse, focusing on the thrilling adventure and toughness of the sport, as well as the necessary skill. Outerwear classics such as the bomber jacket and overcoat are reworked, tactile knits feature heavily, and functional details such as integrated belts, rubberised buttons and cord stoppers are contrasted by crisp, elegant tailoring. Technical yet polished, from the mountainside to the street.

“Creating a clash between traditional menswear and the athleticism of mountaineering emphasizes the notion of quality as the new accent in fashion. So there are not only the contrast in materials, but special attention is also paid to balancing new, modern silhouettes with classics,” says Andreas Lowenstam, H&M’s Head of Design, Menswear.

The collection drops at all H&M Flagship stores worldwide 14 September 2017. Be sure to visit your nearest store to get key seasonal styles before they are sold out.

#HMsouthafrica #menswear #AW17Studio

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