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Friday, September 1, 2017

#SWIMWEAR: Mami Wata – “Mother Ocean” – Proudly Surf, Proudly African

2017 has produced yet another African surf and turf brand – Mami Wata, meaning “Mother Ocean” in West African pidgin. The Cape Town-based beachwear apparel, accessories and surf board brand, birthed by business partners Peet Pienaar and Nick Dutton. The local brand seeks to instil a little bit of Africa in every garment and wearer, dubbing itself as ‘the world’s first great African surf brand’.

“From Madagascar to Morocco, Liberia to Mozambique, Mami Wata is the African water spirit who appears in the shape of a mermaid. It is said that those who she takes for her lovers, return with a new spirit and become more successful and good looking,” smiles Nick Dutton, co-founder of Mami Wata Surf.

"We’re passionate about Africa, surf and design. Africa’s got some of the world’s best waves, yet there aren’t any brands telling that story. Africa is the new frontier, not just of surf exploration. The continent has fostered many indigenous surfing cultures and this is a great story to tell. We want to take our locally made and designed surf gear and apparel to the world,” he continues.

The Mami Wata range includes a number of lifestyle products, ranging from hand-crafted surfboards, to surf apparel and even coffee, all built to last and to survive an African surf adventure. Every Mami Wata product is sourced, designed and produced in Africa.

The brand and all fabrics have been created by renowned designer and co-founder Peet Pienaar. All are inspired by the seduction and freedom of Africa, while referencing current global fashion trends promoting electric and flashy textiles with floral and geometric patterns.

I managed to somehow get a media drop, which included board shorts, a tee, stickers and some home-grown coffee beans. We’ve shared some images from the look book for you. You can find the entire collection via the Mami Wata website – and you can follow the brand on social media via and

#MamiWata #Surf #Beachwear #SurfBoards #LongBoards #Summer

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