Friday, May 18, 2018

PRESS RELEASE: PUMA x XO Drop 2: Streetwear Infused With Renaissance Flair

PUMA and Abel Tesfaye a.k.a. The Weeknd are back for more this season, following the highly anticipated first PUMA XO collection that launched last year.

A follow up to the March drop inspired by The Weeknd’s travels to the East, drop 2 takes us to the romantic European period, aptly called “Crafted Renaissance”. Expect past and present to collide in this apparel offering, featuring Italian Renaissance Era graphics mixed with contemporary branding and athletic silhouettes. Working alongside world renowned music video director, illustrator and designer, Warren Fu, the Italian Renaissance graphics are original designs including old script text and standout motifs.

Complementing the drop is an update on the original Parallel constructed with a smooth, high quality Italian nubuck completed with contrasting colour block white outsole and PUMA Formstripe. The updated Parallel continues the sleek yet contemporary design for fans of last year’s understated styling.

PUMA x XO Collection drop 2 is available from 10th May at PUMA SELECT, PUMA Rosebank, PUMA Sandton, PUMA Gateway, PUMA V&A Waterfront and X-Trend stores. The PUMA x XO Parallel 2.0 will drop on 7th June.

For the latest on what’s dropping locally, follow @PUMASouthAfrica on Twitter or check out the new PUMA South Africa Instagram account on The PUMA SELECT blog has a hot new look – visit

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