South Africa’s Metro FM Awards Best New Artist winner, Nasty C, is the latest musical flavor to rock a pair of PUMA kicks in a localised campaign. Continuing with their salute to the newsmakers of the digital era, PUMA South Africa has slipped the SA rapper, songwriter and record producer into the seasonal debut – the RS-X Trophies. The ideology behind this iteration of the RS-X sneaker is to celebrate reinvention of fame in an era of social media and reality television.
In the US, the campaign is faced-off by the hot (figuratively and literally) American rapper and producer, G-Eazy. The sneaker, available in a variety of colourways, was innovative and incorporated high-quality cushioning technology back in the 80s. Today, it boasts all that and more, on steroids. Extreme, exaggerated and remixed, the silhouette celebrates reinvention and is evidently OG-inspired.
The RS-X Trophies drops on 1 February for R1999 at PUMA Stores, sportscene, X-Trend, Side Step, Superbalist, Jack Lemkus, and selected retailers.
#PUMA #NastyC #RSXTrophies #Sneakers #PUMASouthAfrica #Sneakerheads
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