Wednesday, May 9, 2012

Toolbox: New watches from Luminox reflect proud military tradition

Among all the visual cues that signal military history and tradition, one singular colour evokes nostalgia and reflects military might like no other - Olive Drab. The familiar tactical dark green shade that strikes a balance between earth tones and foliage hues - was first described in 1892 and widely used by military forces around the world for most of the 20th century. The colour characterised military uniforms and vehicles as well as artillery, tanks and planes during some of the most glorious chapters in military history, particularly during World War II. Now Luminox presents a tribute to this proud military tradition in the Olive Drab and Black watches of its new OD Military 3040 Series, timepieces that are certain to become Essential Gear for military operatives as well as for anyone with a special connection to the colour that is so closely associated with strength and heroism.

The new series pairs an impact-resistant watch case (available in either Olive Drab or Black) with a matching NATO-style strap (in either Olive Drab or Black nylon) and contrasting ratcheting bezel (Black carbon-reinforced polycarbonate on the Olive Drab case, and Olive Drab fiberglass-reinforced polymer on the Black case). Both versions feature a reliable and precise Swiss quartz movement with time and date functions, Arabic numerals and hands in Olive Drab, over a black military-style dial, and a steel crown. And each watch is packaged with a special bonus: an interchangeable NATO strap in the opposite colour.

The watches of the OD Military 3040 Series are water-resistant to 200 meters and feature Luminox Light Technology, a proprietary system of self-powered micro gas tubes in green and orange, mounted on the hands, markers, and bezels of the watches, that glow continuously for up to 25 years, so that the dial can always be read, even in low-light conditions. And, like all Luminox watches, the OD Military 3040 Series is Swiss Made.

On the ground, in the air, or in the trenches of daily life, the OD Military 3040 Series is a powerful ally that is ready to stand up to any challenge, all the while paying tribute to a time-honoured military tradition.

Luminox is available at leading watch retailers nationwide. For more information call: 011 486 0215.

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