Friday, 1 June 2012, the Jamaica Olympic
Association and PUMA launched the Jamaican Team uniforms for the London 2012
Olympic Games™,
including podium and ceremony wear with the help
of Jamaican Track Athlete and World’s Fastest man Usain Bolt. Fashion designer
Cedella Marley, daughter of Reggae icon the late Bob Marley, unveiled her
designs alongside Usain Bolt at the launch in London on Friday.
The designs will be worn by the entire Jamaica
team comprising of both men and women. PUMA’s partnership with Marley, the
eldest daughter in the Jamaican family dynasty, underscores the brand’s
long-time commitment to the Caribbean nation, with its rich cultural heritage,
global music contributions and its unparalleled dedication to Athletics.
“It is truly an honour to design this collection
for my home country and my home team,” said Cedella Marley. “It’s not even a dream come true because it’s
something I never dreamed would be possible. I ran track in high school in
Jamaica and I’m still a huge fan of Jamaican Athletics, so to have a role in
creating the outfits for our Olympians is a thrill. I admire what PUMA has been doing in Jamaica over
the years and the Marley family has the same type of give-back philosophy. I
think this partnership is going to be legendary.”
Staying true to PUMA’s DNA of sportlifestyle, the collection
incorporates high-tech fabrics and silhouettes engineered to enhance the
performance of the athletes hailing from the fastest country in the
world—Jamaica. Taking inspiration from the vibrant colors and patterns of the
Caribbean nation as well as the African influences that have come to
characterize that country, Cedella Marley’s unique designs are sure to make the
world take notice in the summer of 2012.
PUMA’s Olympic wear will be accompanied by a lifestyle collection of
apparel, footwear and accessories which will be available at PUMA retail stores
globally in June 2012.
“We’ll go through a rigorous process of material selection and design
to ensure the performance singlets, in particular, meet the needs of Jamaica’s
world-class athletes,” continued Marley. They have to fit and feel like a
second skin.”
"Cedella, the Marley family and their fun and laid back Jamaican
nature are a perfect fit for the PUMA brand", said Franz Koch, CEO of
PUMA. "Cedella's vibrant style and unique design will bring an
authenticity to the Olympic PUMA collection for the entire world to see in
London 2012, boosting the visibility of our brand significantly."
About Puma
PUMA is one of the world’s leading
sportlifestyle companies that designs and develops footwear, apparel and
accessories. It is committed to working
in ways that contribute to the world by supporting Creativity, SAFE
Sustainability and Peace, and by staying true to the principles of being Fair,
Honest, Positive and Creative in decisions made and actions taken. PUMA starts
in Sport and ends in Fashion. Its Sport Performance and Lifestyle labels
include categories such as Football, Running, Motorsports, Golf and Sailing.
Sport Fashion features collaborations with renowned designer labels such as
Alexander McQueen, Yasuhiro Mihara and Sergio Rossi. The PUMA Group owns the brands
PUMA, Cobra and Tretorn. The company,
which was founded in 1948, distributes its products in more than 120 countries,
employs more than 9,000 people worldwide and has headquarters in
Herzogenaurach/Germany, Boston, London and Hong Kong. For more information, please visit www.puma.com
About
Cedella Marley
Cedella Marley began designing clothes while
she was on tour with Ziggy Marley and the Melody Makers, a band comprised of
her brothers and sisters. Her fashion brand,
Catch A Fire, named after her father’s first album, debuted in 2001 and
encompasses a tailored bohemian style with vivid colors and prints. Her
collections are available in upscale department stores throughout the United
States. In addition to fashion design, Marley is a children’s book author and
the CEO of Tuff Gong International—the record label founded by father Bob
Marley in 1965. She is also the director of Marley and Company, which manages
Bob’s image and music rights and helms the merchandising conglomerate The House
of Marley. A life-long philanthropist, Marley is currently overseeing
operations for The Bob Marley Foundation and 1Love.org.
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