The Mother City is set to strike a pose when the
Mercedes-Benz Fashion Week Cape Town (MBFWCT) takes place at the Cape Town
International Conference Centre (CTICC) from July 25-28 with legends of past
fashion weeks making a return to the limelight this year to unveil their
Spring/Summer 2012 collections on avant-garde runway shows.
Now in its 10th year - and the first for its new
sponsor - Mercedes-Benz Fashion Week Cape Town has secured the return of
established designers after a hiatus of varying periods of time. Big names
include Hip Hop, Habits by Jenny le Roux and Rosenwerth along with the
appearance of exciting new designers to the AFI platform such as Rachel De Mart,
Adriaan Kuiters and Ruald Rheeder.
In addition, revered fashion designer and convener of the
inaugural Cape Town Fashion Week in 2003, Gavin Rajah, will also be showcasing
his grand collection. Other
designers showing collections in MBCTFW will be announced in coming weeks. With 18 shows over four days, this year Mercedes-Benz
Fashion Week Cape Town presents a theme of “icons” - from fashion to cars and venues – to add an
extra dimension of global relevance, innovation and lifestyle to this, one of
Africa’s premier fashion events.
“Mercedes-Benz Fashion Week Cape Town, brought to you by
AFI, will bring a new interpretation of iconic fashion to this pre-eminent
preview of South Africa’s spring/summer seasonal trends,” says African Fashion
International (AFI) Global Brand Manager Allana Finley
“With the anticipated reunion of established and celebrated
designers along with the entry of upcoming designers, this year promises to
unveil an abundance of extraordinary and revolutionary fashion.”
With the emphasis on iconic fashion, criteria for designers
chosen to take part in Mercedes-Benz Fashion Week Cape Town include standards
of global relevance, commercial viability, innovation and distinctive design. Acclaimed Cape Town designer Rosenwerth has long defined the
essence of glamour, style and elegance with a range of spectacular wedding
& ball gowns and ready-to-wear garments, for which the label has been
awarded numerous accolades including the J&B Rare Designer Award and the
Fairlady Catherine Award.
With a coveted quarter century lifespan and a distinctive
custom-glamorous design essence, Hip Hop has long been the go-to label for
formal, semi-formal, casual and trend pieces as well as iconic designs for
matric & formal dance and bridesmaids dresses. Finding a glorious balance between chain store and couture
boutique styling, Jenny le Roux’s Habits ready-to-wear label, meanwhile, has
been at the forefront of virtual fashion since the launch of its 2002 online
fashion website.
New to Mercedes-Benz Fashion Week Cape Town, Rachel De Mart
epitomizes high-end fashion with signature black dresses much-desired by an
elite clientele of fashion-conscious women.
Two strong new additions to the menswear genre include the
Adriaan Kuiters label that offers timeless, tailored pieces with classic edges
in a muted palette as well as Ruald Rheeder, the popular men’s label in YDE,
who also produces custom couture designs for an array of elite clients and
celebrities
AFI will also host AFI Fastrack Seminars during
Mercedes-Benz Fashion Week Cape Town . To be held on 27 July at the CTICC, in
providing education and inspiration for the development and success of the
fashion industry, the seminars will include presentations by Foschini head of
design, Johan Crouse, a report on global fashion industry trends, and an
exclusive “icons of fashion” panel discussion.
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