GUESS, the
lifestyle brand revered for its high fashionability, can now add fashion
underwear to its extensive résumé.
Launched in November 2012, the fashion line supplements the established basic
underwear collection introduced to South African customers six months ago. The
new fashion underwear range enhances an ever-growing stable of GUESS fashion denim, apparel, shoes, handbags
and accessories.
The men’s underwear line offers trunks and briefs in a
variety of on-trend colours such as blue and green, as well as the traditional GUESS
colours of navy, white and black, with added fashion detailing. Differentiated
by the GUESS branded waistbands, the
range includes grey mélange with a blue, yellow and orange waistband, blue with
a silver waistband and green with a silver waistband design. Select styles also
feature a silicone print, a silver waistband and the iconic GUESS triangle. Made out of cotton
spandex and cotton modal spandex, the underwear is available in singles, as
well as in packs of two and three.
Intent on offering their customers products of a superior
standard, the GUESS fashion
underwear range has the dual benefit of high fashion combined with supreme functionality.
An extension of the GUESS brand,
each fashion underwear piece brings together quality fabrication and considered
design, resulting in a further essential item to add to a GUESS dominated wardrobe.
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