Worldwide number one selling shampoo brand, Head &
Shoulders, is proud to introduce its first-ever South African brand ambassador,
Olympic gold medallist and world record holder, Cameron van der Burgh.
As South Africa’s official Head & Shoulders
Confidence Ambassador, the 24-year old local swimming sensation joins the ranks
of leading international athletes who have represented the brand, such as
swimmer Michael Phelps, Pakistani cricketer Shahid Afridi, Filipino boxing
legend Manny Pacquiao, British cyclist Mark Cavendish, footballer Lionel Messi,
F1 racer Jenson Button and various US football and baseball stars.
“Our
purpose as Head & Shoulders is to allow men and women to live life
uninhibited, through a natural sense of confidence. Cameron is a highly admired
athlete who embodies a relaxed and cool sureness, in and out of the pool. He is
a great fit for our brand and an ideal ambassador as we continue to connect
with South Africans through their passion for sports,” says P&G Brand
Communication Manager, Jeanne du Plessis.
Van
der Burgh is enthusiastic about coming on board: “Winning isn’t just about
preparedness, it’s also about having that unmistakable sense of confidence that
tells you that nothing can hold you back. I’m excited to be working with Head
& Shoulders to inspire confidence and a sense of possibility for fans
everywhere. It’s a brand that’s been part of my life for years – you’ll always
find a bottle in my gym bag – so I’m genuinely proud to now be SA’s Head &
Shoulders Confidence Ambassador.”
For over 50 years, Head & Shoulders has led the way in scalp care
and hair science. While known for its dandruff efficacy, Head & Shoulders
offers seven distinct scalp and hair care benefits, including relief from
itchiness, dryness and irritation and the removal of 100% of visible flakes, to
produce great and healthy looking hair.
Van der Burgh has signed a
four-year partnership with P&G, the company behind Head & Shoulders and
other leadership brands such as Gillette and Old Spice.
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