“For most of history, man has
had to fight nature to survive; in this century he is beginning to realise
that, in order to survive, he must protect it.”
- Jacques-Yves Cousteau
The above quote is one we
should all take heed of; take into account, as it is reality. David Green is
one such man, with a brand that has done exactly that. Starting with a range of
men’s eyewear, David Green carefully took into consideration having a green
approach to his designs. The inclusion of a real leaf in the product has not
only seen the brand step into its own spotlight, but put the consumer’s
conscious on a stylish alert of all that nature has to offer. In July, the
David Green brand releases a Timepiece Collection, fresh from mother earth. We
take a peak at this beautifully handcrafted collection and chat to David Green
to find the source of inspiration for such delicate precision.
Describe David Green the
brand?
As his surname implies, David Green has a passion for the environment,
which stems from a critical awareness to protect the fragile balance that
exists within nature. Each pair of handcrafted David Green eyewear contains a
unique fingerprint created by the incorporation of a fallen leaf within the
natural cotton based acetates adding additional style to the design and
exacting finishes. David Green eyewear and timepieces deliver a true statement
of craftsmanship and style while communicating an educated message of support
for the preservation of the world we inhabit.
What about David Green
the designer?
After completing his studies in engineering David decided to create his
own range of stylish eyewear, and not being merely content to design and craft
eyewear from contemporary materials, David scoured the globe to engage with
skilled designers and producers who share in his philosophy. As a result of this
detailed approach he has managed to create an international brand that
collaborates with professionals based in Japan, Italy, France and Germany. His
father was an artist and David’s products are a culmination of art and
precision engineering.
What inspired the forever
'green' imprint the brand has with its inclusion of a real leaf in all its
designs?
Walking in Newlands forest on a daily basis and being inspired by the
uniqueness of nature.
We were introduced to
David Green through eyewear, now timepieces. How has process been to move from
the design of frames to that of watches?
The principles are the same – an expression of natural individuality can
successfully be applied to eyewear and timepieces. In terms of fashion
accessories they are like cousins. The fast paced adoption of his Green eyewear
range resulted in the brand being sought after in the capitals of the world,
and the David Green brand name being internationally acclaimed. Having
successfully established the eyewear business he has embarked on a new project
to launch a limited range of stunning timepieces. Only 500 will initially be
produced – each containing an individual leaf as the signature statement of the
brand.
Talk us through the new
David Green Timepiece Collection…
The entire collection
is hand-crafted in a very intricate and personal manner, with an emphasis on
individuality and style. Following through with my philosophy of ‘individuality in harmony with nature’, a
real leaf has been inserted into the face of each watch, creating an individual
DNA for each timepiece and its owner.
Can consumers expect any other special materials or
technical capabilities from the timepieces?
We’ve strived to
use natural and genuine materials; the case is made of iron-plated stainless
steel and the dial plate is crafted from brass with a mineral glass face. We’ve
also incorporated genuine leather straps with striking green hand-stitching.
What is the next
evolutionary step for the brand?
Further visual expressions that are more and more prominent and
dramatic, like now having leaves on the outside front faces of our eyewear.
Looking at the South
African market, how has the man's role in fashion buying changed in the years?
It has definitely evolved as men are definitely more stylish than they
were back in the day. The South African man is seeking meaning to what a brand
is offering and how this will be an expression of his values. Not just taking
things on face value anymore. The South African man is demanding and wants to
know the story behind the brand and what a brand is doing, not just what it
stands for.
Describe the male David
Green consumer...
A man who resonates with the environment and demands depth in the
thinking and development of any discerning product which they purchase.
David Green's Top 3
Fashion Tips?
Zig while they zag. Zag while they zig. Be an expression of yourself.
David Green's Top 3 Must-Have Fashion Items?
Stylish eyewear
Classic timepiece
Uncomplicated shoes
Evidently, the David Green man is
contemporary, discreetly stylish and presents an understated elegance. As a
discerning individual, he appreciates time, craftsmanship and quality of each
David Green Timepiece. With global trends moving towards ‘green’ awareness,
which in turn is rapidly spreading throughout modern products, David Green
continues to pioneer environmentally responsible design. Are you ready to show
your support and leave your green footprint? We hope so…
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