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Friday, November 8, 2013

#EVENT: Tiger of Sweden Launches Flagship Store in V&A Waterfront

In 1903, over a 100 years ago, Tiger of Sweden was established. Since inception, the brand has grown from strength to strength and has shown remarkable resilience in an industry that can be fickle and unforgiving. This year saw a milestone being achieved when the brand opened its flagship stores in London’s Piccadily and Canary Wharf in September 2013. To celebrate, a short and quirky fashion film was created to further showcase the reason why the brand has reached such incredibly heights of success in its history.

Directed by Tabitha Denholm, styled by Fashion Director Luke Day, and produced by the award-winning media agency Partizan, “A Different Cut” puts a different spin on Tiger of Sweden’s tailoring-focused mantra. The cast comprises of Jackson Boxer, a restaurateur; Scarlett Carlos Clarke, a creator of amazing things; Harriet Verney, a fashionista; Phoebe Collings-James, an artist; Teo Van Den Broeke, an editor; Ellie Grace Cummings, a stylist; and Rafferty Law, a rebel; who all showcase the latest Tiger of Sweden collection in their own interpretations of the brand.


If just watching the clothes in the film is not enough for you, then you can head on down to the newly opened flagship store on the Upper Level at the V&A Waterfront. Due to the brand’s fashion calendar arranged to European seasons, you’ll find in store right now the Autumn/Winter 2014 collection. Another reason why your shopping experience would be elevated, you’ll be buying next year’s fashions, first.

Be sure to follow Tiger of Sweden on Twitter via @TigerOfSwedenSA.

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