Wednesday, November 13, 2013

PRESS RELEASE: Urban Brandy Cocktail Route Sponsors Official After-Party for ELLE Rising Star Design Awards

The Urban Brandy Cocktail Route has partnered with Elle magazine to host the official after-party event for the ELLE Rising Star Design Awards 2013 at the wonderful VIP Sky Bar at the Cape Royal.

Leading fashion magazine ELLE has once again joined forces with Mr Price to launch the career of SA’s most talented and aspiring young fashion designer and to mobilise the support of local fashion design with the ELLE Rising Star Design Awards – the hottest fashion ticket of the year.

The day looms ever closer to the culmination of this thrilling national search, which will see the winner announced at a red-carpet grand finale on 14 November at the Grand Ballroom at The Westin, Cape Town.

The winner will be gifted with the platform to kick-start his or her own label with the help of mentorship from experts in fashion, retail, business and marketing - ultimately offering everything needed to succeed in the competitive and dynamic world of fashion.

The Urban Brandy Cocktail Route, was initially launched in Cape Town in March 2013, and subsequently took the city by storm. The route revealed an appetite for creative and excing new ventures and crafted creations, much in keeping with what Elle and Mr Price have embarked on in the local fashion sphere.

This ultimate cocktail route is now expanding to include routes in Gauteng and Durban, with venues including the likes of popular restaurants, bars, nighttime hotspots and major luxury hotel chains, all featuring a specially constructed menu of taste-shaping cocktails, each with a premium SA brandy at its base.

As a popular route venue, sporting panoramic views over the city and Atlantic Ocean, and an urban chic atmosphere, Sky Bar at the Cape Royal was a natural venue choice for the event.

Christelle Reade-Jahn, Director of The SA Brandy Foundation, adds “The Urban Brandy Cocktail Route is delighted to be involved with the ELLE Rising Star event. There are strong linkages between our carefully crafted South African fine brandies and the way the ELLE Rising Star campaign gives creative young designers a platform to show off their incredible skills and make an impact globally.”
COMPETITION: WIN a set of double tickets for you and a partner. Visit our > Facebook Page < right now and enter to be part of the biggest after party yet.

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