Wednesday, November 6, 2013

#NEWS: adidas Originals Decides to Run Thru Time

Three decades worth of heritage has been revisited and reincarnated by adidas Originals. The 80s, 90s, and 00s. Taking an iconic running sneaker from each decade, adidas Originals then revamped its look for a much more contemporary feel without losing any of the original heritage and design. Three decades require three cities to launch them in and with that, comes three short films by one modern cinematographer – Chris Saunders.

In Cape Town, adidas Originals launched the ZXZ ADV from the 80s.  Retro in existence, the sneaker with classic mesh, vintage suede and reflective stripes design saw it come back in three summer-prepped colour ways. Johannesburg played host to the adidas ZX 5000 running shoe launch. This baby was first released in 1989 and found itself established as the ideal middle to long distance runner shoe. Durban, the final launch pad in this race through time saw the launch of the Adizero Adios 2. Featuring a mix of premium fabrications such as soft leather and nubuck, this range showcased three casual-inspired styles.

Essentially, adidas Originals has provided die-hard fans with three decades of three styles, leaving you with 429 pairs of sneakers to sink your teeth (and feet) into.

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