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Wednesday, February 19, 2014

#NEWS: Björn Borg Launches in South Africa


So often the most exciting prints and graphics are laid to bare on outer layer fabrics and styles. Now we’re seeing a slow progression towards much more exhilarating underwear – under garments that have flair and personality. Björn Borg, a Swedish fashion brand, through its efforts with one of South Africa’s leading retail groups, Stuttafords, is adding to that mix and we’re rather very excited.

South Africa has probably one or two underwear brands, manufactured in this country, and what with Undacover going literally, under cover, well us guys have no real adventure when it comes to our knickers. So yeah, welcome Björn Borg!






Launching with their spring summer range, we’re ready to swipe that plastic for a pair or two or three. Gents, hurryn on over to your nearest Stuttafords (Cavendish and Canal Walk in Cape Town; Gateway in Durban; Sandton and Eastgate in Johannesburg) and get cracker-lacking.



7 comments:

  1. One or two underwear brands manufactured here? Do you live under a rock?

    ReplyDelete
    Replies
    1. Hi Robert, thank you for your comment. Feel free to elaborate on it. Our research showed a range of companies but none manufacturing in South Africa, or Africa for that matter. Undacova has stopped their manufacturing and besides them, we weren't getting any other hits.

      We have been informed of PlumBum, by another commenter, and we're looking into that brand.

      We're always thrilled at new discoveries - so do share yours.

      Regards,
      Renaissance Men SA

      Delete
  2. There are Much more than two Proudly South African men underwear companies!
    Plumbum forever!

    ReplyDelete
    Replies
    1. Good Day Juandre, we will be investigating Plumbum. Thank you for bringing the brand to our attention.

      Regards,
      Renaissance Men SA

      Delete
    2. Thanks Juandre!

      www.plumbum-pb.com
      http://facebook.com/PlumbumPb82
      @PlumbumPb82

      Delete
  3. It would be interesting to know who you think the two brands are...I know of 3 just in cape town!!

    ReplyDelete
    Replies
    1. Good Day Arno, please feel free to share your three so we can expand our database.

      Regards,
      Renaissance Men SA

      Delete