Tuesday, February 18, 2014

#EVENT: The Launch of the 50th Anniversary Pirelli Calendar

Goodness! It’s not everyday one gets to board an ocean vessel. Let alone be it an enormous ship that belongs to some navy. Which is what I did, Friday, 7 February 2014, thanks to my dear friend Fehraad de Nicker and Pirelli.

The Italian navy’s aircraft carrier, The Cavour, was the unmistakeable venue to what turned out to be one of Pirelli’s most historical milestones: the launch of the 50th Anniversary Pirelli Calendar. With a sun-kissed Cape Town and cloud-lined Table Mountain as the superb backdrop, Pirelli brought on the sophistication, glamour, glitz, tailoring, and quality production they are now so synonymous for.

There was a select number of guests invited, probably no more than 80, composed of media, officials, local celebrities, and key stakeholders. The venue, carefully laid out to ensure its overwhelming size did not consume the day-into-evening’s proceedings. There were fast paced Italian cars flanking the Cavour, all of course sporting Pirelli tyres. It was truly an incredible experience.

The 50th Anniversary Calendar is the undeniably both vintage and collectable 1986 unpublished calendar that was shot by world-renowned photographer, Helmut Newton, a man known greatly for impeccable, sensual and provocative images. It’s as much sexy as it is classic. A calendar one could keep for eternity. To close off the evening, Pirelli had organized a stunt-infused showcase by extreme motorcycle rider, Brian Capper, and cocktails and dinner on the upper deck to an electrifying Cape Town backdrop lit up like a Christmas tree.

All in all, I was thoroughly impressed. Well-done Pirelli.

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