Wednesday, February 12, 2014

#NEWS: PUMA Invites Das Kapital to the Lifestyle Family

Last week it was announced that Cape Town-based DJ Das Kapital will be joining the PUMA Lifestyle Family. Made public days before his performance at the Mad Decent Block Party in Newtown, Johannesburg this past weekend, the 22-year-old says he’s excited and honoured to be welcomed into the global PUMA family.

“Das Kapital has taken the local and international Electronic Dance scenes by the scruff of the neck and shaken them up,” says PUMA South Africa’s Marketing Director Brett Bellinger. “So PUMA is very happy to welcome this unique South African talent to our PUMA Lifestyle family, and look forward to assisting Das Kapital with chasing down his dreams.”

It will be interesting to see what explodes from this new relation. Hopefully we’ll see the kind of work creatives overseas get to do with PUMA, like actually design one or two pairs of sneakers… And not just wear the brand openly at events and media engagements.

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