Monday, March 17, 2014

#NEWS: Chess Player, Magnus Carlsen for G-Star RAW SS14

G-Star RAW has been pumping out some major energy is recent weeks. Well-timed, considering denim is swiftly becoming an apparent trend again this year. And it’s all ‘apparent’ because denim never goes out of fashion however; some seasons it receives a special kind of spotlight.

Making a well-deserved return to the brand, Magnus Carlsen, currently the world’s top ranking chess player, has been announced as the male face for SS14 G-Star RAW Denim. Illustrating the brand’s innovation, Magnus is famous for his uncompromising and strong style of play.

The key piece to look out for in this next campaign and collection is the new Type C pant. Constructed on an extremely tapered fit, the pant features elongated rear pockets and forms part of the most unrestrained cuts in the G-Star RAW 3D denim line.

Note: Model/Actress Lily Cole, features in the full G-Star RAW Campaign with Magnus.

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