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Monday, June 2, 2014

#EDITORS_CHOICE: Luxottica Media Day Launches AW14 Sunglasses

It’s incredible how some people have a knack for finding the most interesting spots for venues for events. Held at the Cape Town Club, a venue I never knew existed, Luxottica presented the AW14 Collections from luxury brands such as Oakley, Ray-Ban, Prada and Burberry.

What seemed as a tiny space filled up rather steadily of media and personalities. Some of whom I had not seen in a while so I was thoroughly ecstatic to perform air kisses and protected hugs. On arrival, one was presented with a name badge, plastic this time around, as opposed to the wooden one from the previous media day. There was a great sunglass display, merchandised like a huge pair of sunglasses itself.

There was a brief speech and then people mingled, nibbled on the free flowing canapés, all the while sipping on notes of champagne or beer or cider – which ever tickled ones fancy.

My highlights from the briefing include the velvet Ray-Bans, the heritage inspired Burberrys and not to mention the uber cool Pradas. One can never go wrong with a pair of those.

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