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Tuesday, September 16, 2014

#NEWS: PUMA’s Wizard of OZ, the Cream Programme, Re-Issues the Trinomic XR1

PUMA has a wizard, not necessarily from OZ, but definitely from some far out spec of this world where old things are taken in and magically turned into modern day items one all of a sudden seems to can’t live without.

Let’s take the XR1 OG, for instance. First released in 1990 as a lightweight racing shoe made for the track, the running shoe at the time developed a strong cult following off the track. Its emergence within the market occurred around the same time when PUMA was at a peak in its innovation in performance sports and its (PUMA’s) Trinomic cushioning system was at the forefront of the technological explosion.






In its re-issue through PUMA’s top tier Cream Programme, the shoe is paired with functional mesh and a synthetic upper; the lightweight racer is adorned with a translucent stripes and decorative paint splatter effects. These, mind you, are styles accurately re-depicted from the original XR1 OG.


The PUMA XR1 OG is available at PUMA SELECT stores for a cool R1699.

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